[Remodeling company], [Town]
[Headline: remodeler, Google Ads]
[What was broken, what we changed and what it booked.]
[Real stat]Booked jobs
[Real stat]Revenue from ad calls
Google Ads for contractors
Lucorp Media runs Google Ads for contractors and remodelers, built on pay-per-click search, keyword research, landing pages and geotargeting. We run search engine marketing for renovation, kitchen and countertop companies and house painters. Our ads reach homeowners with a project and a budget, so your crews spend the week on jobs people are ready to sign. You own the Google Ads account, and every report shows revenue, not rankings. Quality Score and conversion rate optimization are part of every campaign, and we handle each step between a homeowner's search and your signed contract. Working with general contractors across the United States, we help owners win more home improvement jobs when every competitor in town can buy the same search.
Stop paying for clicks from people who never call
Lead Engine runs your Google search ads in the towns you choose. Every call is recorded and matched to the job it booked, and the account stays in your name.
- Ads show only in the towns your crews drive to
- Searches for DIY tips and cheap repairs get blocked
- You hear every call your ads paid for
- 11+ yearsin business
- 92%client retention
- [industries, under 20: Ben to pick]industries served
- Project
- More booked jobs
- Client
- yourcountertops.com
- Drawn by
- Lucorp Media
- Sheet
- A-101
- Scale
- 1 tracked call = 1 job
Brands we've worked with
What one booked search is worth
A click costs the same whether it comes from a homeowner planning a kitchen or a student writing a paper. The job behind the click is the number that matters.
| Job | Typical value |
|---|---|
| Full kitchen remodel | $50,000 and up |
| Primary suite bathroom | $20,000 to $40,000 |
| Large kitchen countertops with an island, quartzite or marble | $8,000 to $20,000 |
| Two-story exterior repaint | $6,000 to $18,000 |
Illustrative, using typical project values: 40 calls in a month, one in four booked, at an $8,000 average job is 10 jobs and $80,000 in signed work. Your close rate and job size will move that number.
Want more calls from searches like these?
See how it worksWhere contractor ad budgets go
Most contractors who quit Google Ads did not lose to Google. They lost to settings: ads running across a whole metro area, broad keywords that match "how to paint a door", no negative keyword list and no record of which click turned into a call.
The agency report shows impressions and click-through rate. The owner sees a quiet phone. One construction operator who spent over $7,000 described the result as ads running "without landing a single job."
without landing a single job.
Home service owner, owner thread
Your ads match the wrong searches
Without negative keywords, "countertop" also matches "countertop paint DIY" and "countertop jobs hiring". You pay for every one of those clicks.
The account isn't in your name
Some agencies build the account under their own login. When you leave, the history and the tracking stay with them.
Nobody knows which click booked
Without call tracking tied to each campaign, a $50,000 kitchen and a wrong number look the same in the report.
How it works
Lead Engine in four steps, and you can watch each one inside your own account.
We start with your numbers
Your average job, your close rate, your crew capacity and the towns you want. That decides which searches are worth bidding on.
We build the search campaigns
One campaign per job you want more of, with junk searches blocked from day one and a landing page for each offer.
Every call gets recorded
Each campaign gets its own tracked number, so you can play back a call and see the search behind it.
We cut what doesn't book
Each month we move budget from searches that brought tire kickers to the searches that brought signed jobs.
Contractors who wanted calls they could count
Countertop shops, painters, remodelers and kitchen remodelers taking calls from ads in their own accounts.
Who Google Ads is for
Ads pay off fastest for owners who can take on more work next month.
Good fit
This is for you if
- Your crews have room for more jobs next month
- You know your average job, or want to work it out
- Someone answers the phone within a few rings
- You serve towns you can name on a map
- You want the account in your own name
Not a fit
Not for you if
- Nobody can answer the phone during the day
- You only want commercial bid work
- You need calls this week and plan to stop next month
- You aren't taking new jobs right now
Search ads, Local Services Ads and Performance Max
Most contractors do best starting with search campaigns, then adding Local Services Ads once Google verifies the business. Performance Max comes last, when call tracking is clean.
| Search campaigns | Local Services Ads | Performance Max | |
|---|---|---|---|
| How you pay | Per click | Per lead (a call or message) | Per click across Google's networks |
| Where the ad shows | Above and below the search results | At the very top, with the Google Guaranteed badge | Search, YouTube, Gmail, Maps and display advertising |
| Who picks the searches | You and us, keyword by keyword | Google, by job category | Mostly Google |
| Works best for | Specific high-value jobs in set towns | Verified trades with steady reviews | Accounts that already track calls and booked jobs |
Google sells search ads in an auction that weighs your bid and your Quality Score, so a relevant ad and landing page can sit above a competitor who bids more.
You keep the keys
Everything we build sits in your name.
The account is yours
Login, billing and history are in your name. If we part ways, you keep all of it.
You hear every call
Play back any call, see the campaign and search behind it and mark whether it booked.
You set the towns and jobs
Tell us where you want work and which jobs you want more of. The budget follows.
You see the search terms
Every month you get the searches that triggered your ads and the ones we blocked.
Google Ads by trade
Each trade searches for different jobs. Pick yours.
countertop Google Ads
For fabricators chasing quartz and granite kitchen replacements in their own towns.
remodeling Google Ads
For remodeling companies booking whole-home and multi-room projects.
Kitchen remodeling
For kitchen remodelers going after full kitchens with new cabinets and counters.
Painting
For painting companies filling the calendar with interior and exterior repaints.
Jobs that started with a search ad
Questions owners ask
Straight answers. If yours isn't here, the video covers it.
Usually in the first week the campaign is live, once Google approves the ads. The first month is also when we find and block the searches that waste money, so call quality tends to climb in months two and three.
No. A modest budget in the towns closest to your shop beats a large one spread across a whole metro area. We size it with you on the call, using your job values and how many jobs your crews can take.
Often, yes, once Google has verified your business and you have steady reviews. They charge per lead and sit above the search ads, so they catch a different group of homeowners beside your search campaign.
You do. We set it up in your name or work inside the one you have. Billing goes to your card, and the account history stays with you if you ever leave.
Most failed contractor accounts we review share two faults: broad keywords with no negative keyword list, and no call tracking. We fix both in the first week and show you the search terms report so you can see the difference yourself.
Ads put you at the top of the results the day they go live and stop when the budget stops. home service SEO builds Maps and search visibility that keeps bringing calls without a charge per click. Many contractors run both.
Case studies
The trade, the town, the calls and what they booked.
[Painting company], [Town]
[Headline: painter, Google Ads]
[What was broken, what we changed and what it booked.]
[Real stat]Booked jobs
[Real stat]Revenue from ad calls
[Countertop company], [Town]
[Headline: countertop shop, Google Ads]
[What was broken, what we changed and what it booked.]
[Real stat]Booked jobs
[Real stat]Revenue from ad calls
See which searches book jobs in your towns
Watch the short video. It shows how Lead Engine turns a search ad into a recorded call and a signed contract.
