[Painting company], [Town]
[Case study headline: painting Google Ads result]
[What was broken, what we changed and what it booked.]
[Real stat]Booked jobs
[Real stat]Revenue from ad calls
Painting Google Ads
Lucorp Media is a painting Google Ads agency for house painters and light commercial painters, specializing in Google Ads, pay-per-click, search engine marketing and landing pages. We run search campaigns for exterior paint jobs, cabinet spray finishes, wallpaper removal and stucco. Our negative lists block art and DIY searches, so the budget buys calls. You own the Google Ads account, and every report shows revenue, not rankings. Click fraud checks run from the first click to the signed contract. Across the United States, we help painters book exteriors while spring demand peaks.
You pay Google every day. The calls never book.
Lead Engine runs search ads only for the painting jobs you want and only in your towns. Every call is recorded and matched to the job it became.
- Face painting and paint-and-sip searches get blocked before they cost you
- Exteriors and cabinets get their own campaigns, so budget follows the big jobs
- Every call is recorded, so you hear which keyword booked the job
- The ad account sits in your name and you can log in anytime
- 11+ yearsin business
- 92%client retention
- [industries, under 20: Ben to pick]industries served
- Project
- More booked jobs
- Client
- yourpaintingco.com
- Drawn by
- Lucorp Media
- Sheet
- A-101
- Scale
- 1 tracked call = 1 job
Brands we've worked with
What one ad call can pay
Search ads reach homeowners ready to book this week. One cabinet job from a single click can pay $3,000 to $12,000.
Call Value Calculator
Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth
in gross profit. That's also the most you can pay for a call and break even.
Revenue per call
Jobs per month
Revenue per month
Gross profit per month
Profit after marketing costs, per month
| Painting job | Typical value |
|---|---|
| Cabinet refinishing and repainting | $3,000 to $12,000 |
| Interior and exterior combo package | $10,000 to $25,000 |
| Whole-home interior, 2,000 sq ft | $4,000 to $12,000 |
| Deck restoration: strip, sand, stain and seal | $2,000 to $7,000 |
Typical project values from our painting job bank. Illustrative: three cabinet jobs a month at $6,000 each is $18,000 in signed work.
How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical shop in each trade. Your own numbers from last year will be more accurate.
Want ads that only ring for real jobs?
See how it worksWhy painting ads spend while the phone stays quiet
The word painting is a trap in Google Ads. Left on broad match, your ad shows to people searching for face painting, painting classes and paint colors, and each of those clicks costs as much as a homeowner with a peeling two-story. The account reports them all as traffic. You see the bill and a quiet phone.
Owners who run it themselves lose evenings in the settings and still can't tell what is working. Owners who hand it to an agency get a monthly report and the same quiet phone. Our Google Ads for contractors setup starts from the jobs you want, then buys only the searches that lead to them.
I'm putting in over
The word painting is a trap in Google Ads. Broad match shows your ad to people searching for painting classes, famous paintings, paint colors and how to paint a room. Each of those clicks costs the same as a homeowner with a peeling two-story, and the account reports them all as traffic.
Most painters set up one campaign, let Google pick the keywords and stop checking. Our Google Ads for contractors setup starts from the other end: the jobs you want first, then the searches that lead to them.
Clicks from people who won't hire
Art lessons, paint-and-sip nights and DIY tutorials all match painting until someone blocks them, search term by search term.
Ads running when nobody answers
A call at 9pm goes to voicemail. Plenty of callers hang up and try the next ad.
- ,000 a month, but the returns are barely therePainting business owner, r/googleads (2024)
Calls nobody can trace
Without call tracking you can't tell which keyword booked the exterior and which booked a $200 touch-up.
Paying for clicks that never call
Art lessons, paint-and-sip nights and DIY tutorials all match the word painting. Each click costs the same as a real homeowner.
Lead Engine builds the negative list before launch and reads your search terms every week, blocking every search that will never hire a painter.
Calls about everything except painting
Wrong numbers, job seekers and one-room touch-ups eat your estimator's day and your budget with it.
Ads target exterior, cabinet and commercial repaint searches in your towns only. Every call is recorded, so the junk gets caught and blocked.
Ads running when nobody answers
A 9pm call goes to voicemail, and the homeowner taps the next ad down.
Ads run during the hours someone can pick up, and every missed call is flagged for a callback.
No idea which ad booked the job
Without call tracking, the touch-up and the two-story exterior look identical in the account.
Each recorded call is matched to the keyword and ad that started it, and your report shows jobs signed and revenue by campaign.
Searches we block for painters
These searches contain the word painting or paint and never turn into a job. They go on the negative list before launch.
| Search | Why it gets blocked |
|---|---|
| painting classes near me | Wants to learn to paint |
| paint and sip | A night out |
| how to paint kitchen cabinets | A DIY project |
| paint colors for living room | Choosing colors at a store |
| painter jobs hiring | A job seeker |
| spray paint | Buying a product |
| famous paintings | Art |
The list grows every week from your own search terms report.
How painting Google Ads works
Lead Engine ads in four steps, and you can see each one inside your own account.
We size the season
Your average job, close rate and crew capacity set a daily budget for spring and a smaller one for winter.
We build job campaigns
Exterior, interior, cabinet and commercial each get their own ads, keywords and landing page.
We block wasted searches
Search terms are reviewed every week, and new negatives go in before a bad search repeats.
We report signed jobs
Each month shows calls, estimates and signed work by campaign, so budget moves to what paid.
Painters who can read their ad account
Owners who wanted to see which click booked which painting job.
Are painting ads a fit?
Ads work fastest for painters with open dates on the schedule.
Good fit
Ads make sense if
- You have crews free in the next 30 days
- Someone answers the phone while ads run
- You want exterior, cabinet or commercial work
- You'll read a monthly jobs report
Not a fit
Hold off on ads if
- You're booked until next season
- Calls go to voicemail most of the day
- You only take sub work from general contractors
- You want the agency to hold your ad account
Your account, your rules
Ads spend your money, so you see everything.
The account is in your name
Billing, campaigns and history belong to you. We work inside it as a manager.
You set the spend cap
Daily budgets match the crews you have free. Nothing rises without your OK.
Every call recorded
Listen to any call from an ad and see the keyword behind it.
Weekly search term review
You get the list of blocked searches, so you see where money stopped leaking.
The painting jobs your ads are aimed at
Two-story exteriors, interior repaints and trim work: the searches worth paying for.
Pair your ads with these
Ads bring calls now. These keep them coming after.
painting SEO
Rank in Google Maps and search for exterior and cabinet jobs, so you pay for fewer clicks over time.
painting website design
Landing pages and a site that turn ad clicks into estimate requests, with photos of your own jobs.
painting leads
Exclusive painting calls in your name, screened for job size before you drive out.
painting reputation management
More recent reviews, so the people who click your ad see a painter worth calling.
painting marketing
Ads, SEO, your site and reviews planned together around the painting season.
Questions painters ask about ads
Short answers. The video shows a live campaign.
The searches you pay for. Most wasted spend on painting ads comes from art, DIY and color searches that share the word painting. We block those before launch, split exteriors from cabinets, and record every call so you can hear what the money bought.
Price shoppers call every painter. Ads written around full exteriors, cabinet refinishing and commercial repaints draw homeowners planning a real job, and the recordings show which ads bring them, so budget moves there.
You do. It sits in your name with your billing, and we work in it as a manager. The campaigns, the negative lists and their history stay with you.
Case studies
The painting company, the campaign, the jobs booked and what they paid.
[Painting company], [Town]
[Case study headline: cabinet campaign result]
[What was broken, what we changed and what it booked.]
[Real stat]Cabinet jobs
[Real stat]Revenue from ad calls
[Painting company], [Town]
[Case study headline: wasted spend cut]
[What was broken, what we changed and what it booked.]
[Real stat]Estimates booked
[Real stat]Revenue from ad calls
Ad spend that comes back as booked exteriors
Watch the short video. It walks through a Lead Engine painting campaign from the first search to the signed contract.