[Painting company], [Town]
[Case study headline: painting leads result]
[What was broken, what we changed and what it booked.]
[Real stat]Booked jobs
[Real stat]Revenue from leads
Painting leads
Lucorp Media is a painting leads agency for house painters and light commercial painters, specializing in lead generation, lead validation, lead scoring and lead management. We bring exclusive calls from homeowners, landlords, property managers and HOA boards. Each caller is screened for job size, so estimators drive to exteriors and repaints. You own the Google Ads account, and every report shows revenue, not rankings. Recorded calls flow into your customer relationship management system through to the signed contract. Across the United States, we help painters outbid Thumbtack and Angi resellers for whole-home and commercial repaints.
Stop paying for leads ten other painters also got
Lead Engine brings exclusive painting leads from ads and pages built in your name. Every call is screened for job size and recorded, so you only drive out for real work.
- Every lead comes from ads and pages in your name, so nobody else gets it
- Callers are screened for job size before your estimator gets in the truck
- Spam, scams and wrong-job requests come out before anything is counted
- Recordings show which leads signed and which wasted your week
- 11+ yearsin business
- 92%client retention
- [industries, under 20: Ben to pick]industries served
- Project
- More booked jobs
- Client
- yourpaintingco.com
- Drawn by
- Lucorp Media
- Sheet
- A-101
- Scale
- 1 tracked call = 1 job
Brands we've worked with
What a painting lead is worth
A one-bedroom call and a property manager's repaint both count as one lead. The money they bring is very different.
Call Value Calculator
Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth
in gross profit. That's also the most you can pay for a call and break even.
Revenue per call
Jobs per month
Revenue per month
Gross profit per month
Profit after marketing costs, per month
| Painting job | Typical value |
|---|---|
| Single small room | $300 to $800 |
| Interior painting, 2 to 5 rooms | $966 to $3,088 |
| Two-story exterior with prep | $6,000 to $18,000 |
| Apartment turnover painting | $300 to $900 per unit, $50,000 to $300,000 a year |
| HOA and condo association contract | $100,000 to $600,000 |
Typical values from our painting job bank. Illustrative: one property management account at $60,000 a year pays as much as 75 single-room jobs at $800.
How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical shop in each trade. Your own numbers from last year will be more accurate.
Want leads worth driving out for?
See how it worksWhy bought painting leads don't book jobs
You pay for the lead, call it within minutes, and the homeowner has already heard from four other painters. Or nobody answers at all. The ones who pick up want the lowest number, and the lowest bid wins whether or not that painter does the job right.
Then come the leads that were never leads: a request for a deck build, a homeowner who wants furniture moved, a number that rings nowhere. Each one costs a refund request and an hour of your time. Our contractor leads program comes from ads and pages in your name, with every caller screened before your estimator drives out.
Those leads get sent to 10 contractors and the lowest bid always wins.
Painting business owner, r/paint (2024)
Competing against 10 other painters for the same lead
The marketplace sells one request to every painter on its list. You pay to enter a race you will rarely win.
Lead Engine runs ads and pages in your company's name. The homeowner calls you directly and has talked to nobody else.
Paying for leads that never answer
Every dead number is money gone and an hour of follow-up you won't get back.
Calls are recorded and form leads are checked, and only a real conversation with a homeowner counts as a lead in your report.
Five calls, one sale, four price shoppers
The rest only wanted a lower number than yours, and you spent the week finding that out.
Ads and pages are written around full exteriors, cabinet refinishing and commercial repaints, so callers are planning a real job before they dial.
Leads 35 minutes away for one room
Gas, drive time and half of an estimator's day for a job you would never have bid from the office.
Ads run only in the towns you choose, and callers are screened for job size and timeline before anyone drives.
Shared leads vs leads in your name
The same homeowner, two ways of reaching you.
| Marketplace leads | Lucorp Media leads | |
|---|---|---|
| Who else gets the lead | Several other painters | Nobody, it comes from your ads |
| Where it comes from | A form on the marketplace site | Your ads, your pages and your Google profile |
| Screening | None before you pay | Job size and timeline checked on the call |
| Commercial work | Rare | Separate pages for property managers and HOA boards |
| When you stop | The leads stop | Your pages, reviews and ad account stay with you |
Marketplace practices vary by platform and plan. This compares the common shared-lead model.
How painting leads work
Lead Engine in four steps, from the jobs you want to the jobs you signed.
We set the jobs you want
Exterior, cabinet, commercial or interior, with your towns and the smallest job worth a drive.
We build the lead sources
Ads, landing pages and your Google profile, set up in your name and pointed at those jobs.
We screen every caller
Calls are recorded and tagged by job type and size. Spam, sales calls and wrong numbers come out.
You see what closed
Monthly: real leads, estimates given, jobs signed and what they paid.
Painters who quit buying shared leads
Owners who wanted every lead to be theirs alone.
Are painting leads a fit?
Exclusive leads pay off for painters who answer fast and quote well.
Good fit
This pays off if
- You can answer or return calls within the hour
- You want exterior, cabinet or commercial work
- You've paid for shared leads and are tired of racing
- You track which estimates close, or want to
Not a fit
This probably isn't for you if
- You want a set number of leads for a set fee
- You want leads for one week, then plan to stop
- Nobody answers the phone during the day
- You're booked solid through next season
Every lead is yours
Nothing about your leads sits in someone else's name.
The ad account is yours
The ads that bring your leads run from an account in your name.
Leads are never resold
A call from your ad reaches your phone and no one else's.
You hear every caller
Play any recording and see the job type and size we tagged.
You set the smallest job
Tell us the minimum job worth a drive. Screening follows it.
The painting jobs worth driving out for
Whole-house exteriors, full interior repaints and trim work, the jobs every lead is screened for.
Where your painting leads come from
Each lead source has its own page with the details.
painting SEO
Leads from Google Maps and search that keep coming after the pages rank, with no cost per click.
painting Google Ads
Leads from search ads, with art class and DIY searches blocked before you pay.
painting website design
A site with a photo estimate form, so form leads arrive with pictures of the job.
painting reputation management
More reviews, so more of the people who find you actually call.
painting marketing
All the lead sources run as one plan, timed to the painting season.
Questions painters ask about leads
Short answers. The video shows a lead from first call to signed job.
No. They come from ads and pages in your company's name, so the homeowner is calling you. Nobody else is sold the same call.
They come out before anything is counted. Spam, solicitors, job seekers, wrong numbers and wrong-job requests are filtered, and you can play any recording to check our call.
Every call is recorded and matched to what happened next: estimate booked, job signed and what it paid. You see that list every month, lead by lead.
Case studies
The painting company, the leads, the jobs signed and what they paid.
[Painting company], [Town]
[Case study headline: commercial repaint lead]
[What was broken, what we changed and what it booked.]
[Real stat]Commercial jobs
[Real stat]Revenue from leads
[Painting company], [Town]
[Case study headline: quit shared leads]
[What was broken, what we changed and what it booked.]
[Real stat]Estimates booked
[Real stat]Revenue from leads
Booked painting jobs from leads that are yours alone
Watch the short video. It shows where each Lead Engine painting lead comes from and how we screen it.