[Painting company], [Town]
[Case study headline: painting marketing result]
[What was broken, what we changed and what it booked.]
[Real stat]Booked jobs
[Real stat]Revenue from marketing
Painting marketing
Lucorp Media is a painting marketing agency for house painters and light commercial painters, specializing in digital marketing, search engine optimization, Google Ads and reputation management. We plan painting marketing around the paint season and the repaint cycles of property managers and HOA boards. Budget moves from exteriors in spring to cabinets in winter, so crews stay busy. You own every account, and every report shows revenue, not rankings. Web analytics ties every channel to the signed contract. Across the United States, we help painters win steady work in a trade where demand drops each fall.
Busy in May. Crews sitting idle by January.
Lead Engine for calls from Google and Jobsite for your website, run as one plan for your painting company, timed to the season and reported in signed jobs.
- One plan for Google, ads, your site and reviews, reported in signed jobs
- Winter budget moves to cabinets and interiors so crews keep painting
- Property manager accounts that repaint on a cycle, aimed at the slow months
- Every account and profile stays in your name
- 11+ yearsin business
- 92%client retention
- [industries, under 20: Ben to pick]industries served
- Project
- More booked jobs
- Client
- yourpaintingco.com
- Drawn by
- Lucorp Media
- Sheet
- A-101
- Scale
- 1 tracked call = 1 job
Brands we've worked with
What a full year of work pays
Painting runs on seasons. The money question is what fills the slow months, and commercial accounts are a big part of the answer.
Call Value Calculator
Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth
in gross profit. That's also the most you can pay for a call and break even.
Revenue per call
Jobs per month
Revenue per month
Gross profit per month
Profit after marketing costs, per month
| Painting job | Typical value |
|---|---|
| Two-story exterior with prep | $6,000 to $18,000 |
| Cabinet refinishing and repainting | $3,000 to $12,000 |
| Apartment complex and multifamily repaint | $75,000 to $500,000 |
| Property management maintenance contract | $25,000 to $200,000 a year per account |
Typical values from our painting job bank. Illustrative: two winter cabinet jobs a month at $6,000 each adds $48,000 from November through February.
How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical shop in each trade. Your own numbers from last year will be more accurate.
Want the slow months to pay too?
See how it worksWhy the work dries up and nobody can say why
There is nothing consistent about getting a painting lead. A week or two without a call, then six in one day. Most owners patch it one vendor at a time: an SEO company, an ads person, a lead marketplace, a review app. Each sends its own report, and none of them can tell you which one booked last month's best exterior.
When leads drop, sales drop with them, and payroll does not wait. Exterior searches fall off in October, the ads keep spending on exteriors, and the crew sits in the shop in January. Painting marketing pays when it follows the season and the job values, and when one plan answers for all of it.
If I cannot get some better lead activity, then we are facing failure by end of year possibly.
Owner, residential and commercial painting company, r/googleads (2023)
Agencies that took the money and booked nothing
Every one starts enthusiastic, sends reports for a year and leaves you with a subscription and a quiet phone.
Lead Engine and Jobsite run as one plan with one monthly report: calls, estimates booked, jobs signed and revenue by channel.
A week without a call, then six in one day
Feast or famine means turning work away one week and discounting to fill the next.
Budget follows the season, exteriors in spring and cabinets and interiors once the weather turns, so the calendar is filled ahead of time.
Spring ads still running in winter
Ads set up for exteriors keep spending after the weather turns, and the calls stop matching what you can paint.
Campaigns switch by month and by job type, and the plan is written down so you can see what runs when.
No steady commercial work
Homeowner jobs come one at a time. A property manager repaints a whole complex, then calls again years later.
Commercial repaint pages, ads on property management searches and reviews from commercial jobs build that pipeline for the slow months.
A painting marketing calendar
Where the budget goes, month by month, and what it books.
| Months | Where the budget goes | Jobs it books |
|---|---|---|
| March to June | Exterior ads, exterior pages, Maps | Full exteriors, decks and fences |
| July to September | Ads plus a review push from summer jobs | Exteriors and commercial repaints |
| October and November | Interior and cabinet campaigns | Cabinets and whole-home interiors |
| December to February | Commercial pages and SEO builds for spring | Property manager accounts, HOA bids and next spring's rankings |
Months shift with your climate. A painter in Phoenix and a painter in Boston get different calendars.
How painting marketing works
Lead Engine and Jobsite in four steps, with one plan and one report.
We map your year
Last year's jobs by month and type show where the gaps are and what fills them.
We set up each channel
SEO, ads, the website and reviews, each aimed at the jobs on your calendar.
One tracking system
Every channel gets its own tracked number, so each call shows where it started.
One monthly report
Signed jobs and what they paid, by channel and by month.
Painting companies on one plan
Owners who swapped several vendors for one plan and one report.
Is full painting marketing a fit?
It pays most for painters who run crews and want them busy all year.
Good fit
This pays off if
- You run crews and want them busy twelve months
- You want residential and light commercial work
- You'd like one team in place of several vendors
- You'll share last year's job numbers
Not a fit
This probably isn't for you if
- You only need one piece, such as a website
- You paint new construction for builders only
- You can't take more work this year
- You don't want calls tracked
One plan you control
You decide where the work comes from.
Every account in your name
Website, Google profile, ad account and review profiles all belong to you.
One budget you set
You set the monthly total. We show where each dollar went.
Every call recorded
Listen to any call from any channel and see where it started.
Move money between channels
Tell us where you want work, and the budget moves there next month.
A year of painting jobs
Exteriors in spring, interiors and trim once the weather turns: the jobs the plan is built to keep on the calendar.
Pick a piece, or run them all
Each painting service has its own page with the details.
painting SEO
Rank in Google Maps and search for exterior, interior and cabinet jobs in your towns.
painting Google Ads
Search ads for the painting jobs you want, with art and DIY searches blocked.
painting website design
A site that shows your prep and finished jobs, with a photo estimate form.
painting leads
Exclusive calls from homeowners and property managers, screened for job size.
painting reputation management
Reviews asked for at the final walkthrough and answered within a day.
Questions painters ask about marketing
Short answers. The video shows a full-year plan.
You see what each channel booked. Every call and form is tracked, and the monthly report lists signed jobs and revenue by channel, so a piece that is not paying shows up in the numbers and gets fixed or cut.
Plan for it in fall. Interior repaints, cabinet refinishing and commercial work keep searching after exterior season ends, so budget and pages move there before the slow months start.
No. You can start with one piece, usually the one closest to the calls you are missing, and add the rest when the numbers say so.
Case studies
The painting company, the plan, the jobs booked and what they paid.
[Painting company], [Town]
[Case study headline: winter months filled]
[What was broken, what we changed and what it booked.]
[Real stat]Winter jobs
[Real stat]Revenue from marketing
[Painting company], [Town]
[Case study headline: commercial account won]
[What was broken, what we changed and what it booked.]
[Real stat]Commercial jobs
[Real stat]Revenue from marketing
Weeks booked ahead, all year long
Watch the short video. It shows the Lead Engine and Jobsite plan month by month, and how every call is traced to a job.