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Kitchen remodeling Google Ads

Lucorp Media is a kitchen remodeling Google Ads agency for kitchen remodelers and kitchen and bath showrooms, specializing in pay-per-click, negative keywords, geotargeting and landing pages. We run search advertising for full kitchens and kitchen cabinet replacement in your ZIP codes. Kitchen island builds and countertop and backsplash swaps each get their own page, which lifts Quality Score. You own the Google Ads account, and every report shows revenue, not rankings. Call recording follows each click to the signed contract. We help kitchen remodelers nationwide buy the searches behind a $60,000 median kitchen (Houzz, 2025).

Clicks all month, and the phone never rang.

Lead Engine runs Google Ads for kitchen remodelers that bid on full kitchen searches in the towns you serve and records every call they bring.

  • Searches for knobs, IKEA plans and DIY videos are blocked first
  • Your budget goes to homeowners pricing full kitchens in your ZIP codes
  • Each ad lands on a page about that exact kitchen
  • Every call is recorded, so you hear the budget yourself
  • 4.5/5from 180+ clients
  • 11+ yearsin business
  • 92%client retention
  • [industries, under 20: Ben to pick]industries served
SEARCH TO BOOKED JOB EVERY CALL TRACKED MAPS + SEARCHADS + REVIEWS KITCHENFULL REMODELISLANDSEATING + PREPPANTRYCUSTOM SHELVINGDININGOPEN TO KITCHENMUDROOMCABINET DROP ZONECOFFEE BARBUILT-IN CABINETS
Project
More booked jobs
Client
yourkitchens.com
Drawn by
Lucorp Media
Sheet
A-101
Scale
1 tracked call = 1 job

Brands we've worked with

  • Countertops Asheville Craft logo
  • Riverside Kitchen Remodeling Pros logo
  • Long Beach Expert Painting logo
  • Countertops Lakewood Edge logo
  • Bathroom Remodeling Lakewood Pro logo
  • Pasadena Elite Painting logo
  • Epoxy Flooring Allen Prime logo
  • Riverside Quality Windows logo
  • Riverside Elite Drywall logo
  • Pearland Guard logo
  • Fences Edmond Line logo
  • Tree Service Longview Crew logo

What one ad call could be worth

Cost vs. Value 2025 (Zonda) puts a midrange minor kitchen remodel at about $28,458, and a full kitchen runs well above that. One good call covers a lot of clicks.

Call Value Calculator

Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth$0

in gross profit. That's also the most you can pay for a call and break even.

Revenue per call$0
Jobs per month0
Revenue per month$0
Gross profit per month$0
Profit after marketing costs, per month$0

How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The kitchen remodeling starting numbers are our own figures for a typical shop. Your numbers from last year will be more accurate.

Want ads that only buy kitchen searches?

See how it works

Paying Google for clicks that never call

Google matches your ads to searches you never chose. A broad match on kitchen cabinets reaches people shopping for knobs, renters and DIYers watching install videos. Each of those clicks costs the same as a homeowner planning a $60,000 kitchen, and the account shows plenty of activity while the phone stays quiet.

Then the report arrives full of impressions and click-through rates. Nobody can say which click became a design consult, so you keep paying, or you shut it off and go back to waiting on referrals. Our Google Ads for contractors work starts from the calls and works back to the searches.

We've been getting clicks but nothing has converted yet into real leads.

Construction company owner, r/GeneralContractor (2026)
  • Clicks from people who won't hire

    Cabinet hardware shoppers, IKEA planners and job seekers spend the money meant for full kitchens.

    Lead Engine blocks those searches before launch and adds new ones every week from the real search terms.

  • My lead went to five remodelers

    Marketplace leads are sold to several remodelers at once, and the lowest bid takes the kitchen.

    The call from your ad rings your phone alone. No platform sells that homeowner's name to anyone else.

  • Ads running in towns I don't serve

    Without ZIP targeting your ad shows across the metro, in towns your crews won't drive to.

    We target the ZIP codes where your kitchens sell and exclude the rest. You can see and change the map in your account.

  • No idea which call signed

    Without recordings a full remodel and a wrong number look the same, so budget never moves to what works.

    Every ad call is recorded and marked when it signs, and spend follows the searches that bring kitchens.

Searches we block before they cost you

A sample of the negative keyword list every kitchen campaign starts with. We add to it every week from your real search terms.

Search wordingWhy it's blocked
kitchen cabinet knobs, cabinet hardwareProduct shoppers buying parts for a kitchen they keep
IKEA kitchen planner, free kitchen design toolHomeowners drawing the kitchen themselves
DIY kitchen remodel, how to install cabinetsDo-it-yourself searches with no hire coming
kitchen cabinet jobs, cabinet installer salaryJob seekers
apartment kitchen ideasRenters who can't sign a remodel contract
used kitchen cabinets for saleBargain shoppers outside a remodel budget

Wording is a starting sample. Your own search terms report decides the rest, and you can read it any time.

How a kitchen campaign is built

Lead Engine sets up in four steps before the first dollar runs, then changes weekly where you can see it.

  1. A contractor reviewing his lead numbers with a Lucorp Media strategist

    We price a kitchen call

    Your average kitchen and your close rate on design consults tell us what a call is worth before any budget is set.

  2. Google Maps ranking grid showing a business in the top three across its service area

    We map your ZIP codes

    Ads run where your kitchens sell and your crews drive. Towns outside that line never see them.

  3. Call tracking dashboard with recorded calls moving through a pipeline to booked jobs

    We build a page per project

    Full kitchens, cabinet replacement, islands and refacing each get an ad group and a landing page that matches it.

  4. Owner reviewing a monthly report of revenue from booked jobs climbing

    We cut what doesn't sign

    Every week we read the search terms and calls. Then we add negatives and move budget to the ad groups that book consults.

Ads that ring in kitchen shops like yours

Remodelers who wanted to hear every call their ads paid for.

Finished open-plan kitchen with sage-green shaker cabinets, brass pulls, a stone island with wood stools and two brass pendants, oak floors and a runner, golden evening light
Installer in a hoodie on a blue step ladder hanging an upper wood cabinet in a kitchen mid-project, with a drill and yellow level on the base cabinets
Sage-green glazed ceramic backsplash tile above a pale stone countertop and green drawer fronts with a brass bar pull, side window light
A designer showing a floor-plan layout on a tablet to a homeowner couple in their dated oak kitchen with laminate counters and a white range
Gutted kitchen with exposed studs, capped plumbing under the window, bare subfloor, and a blue debris dumpster visible through the open doorway
A tile installer pressing a white subway tile into a row of troweled thinset behind a gas range, with tile spacers in the joints and a trowel resting on the burner grates

Who this ad setup suits

Ads work fastest for remodelers who can answer the phone and start design consults soon.

Good fit

You'll get the most out of this if

  • You build full kitchens and want consults in the next few weeks
  • Someone answers calls during business hours
  • You know which ZIP codes you want, or want help picking
  • You can take two or more new kitchens a month
Not a fit

This probably isn't for you if

  • You want results with no ad budget at all
  • Calls would go to voicemail most of the day
  • You only want builder or multifamily cabinet packages
  • You're booked for the next twelve months

Your ad account stays yours

The account and its history are in your name.

The account is in your name

You own the Google Ads account and its billing. If we part ways, every campaign and its history stays with you.

You see every search term

Read the exact searches that triggered your ads, including the ones we blocked.

You set the limits

Daily budgets and ZIP codes are your call. We change neither without asking.

The kitchens worth paying for

Full guts, islands, pantries and open plans are the searches your ads should buy.

Navy shaker kitchen island with a white veined quartz waterfall end, two upholstered stools, brass pendants, a brass faucet, and a single vase, with a range and white upper cabinets behind
Walk-in pantry with sage-painted open shelving, a walnut counter shelf, lit under-shelf strips, glass jars of grains and woven baskets, and a reeded-glass door at the right
An installer in gloves leaning in to slide a stainless steel range between white shaker cabinets, with cardboard protecting the floor and a gloss grey subway tile backsplash behind
Open-plan kitchen and dining room seen along an oak-panelled island with three stools and dome pendants, a wood dining table beyond, and large windows looking out to trees and a lake
Dated U-shaped kitchen with honey-oak arched-panel cabinets, beige laminate counters and patterned tile backsplash, almond appliances, and a fluorescent light panel in the ceiling
Finished open-plan kitchen with sage-green shaker cabinets, brass pulls, a stone island with wood stools and two brass pendants, oak floors and a runner, golden evening light
Installer in a hoodie on a blue step ladder hanging an upper wood cabinet in a kitchen mid-project, with a drill and yellow level on the base cabinets

More ways to win kitchen jobs

Ads bring calls this month. The other pieces keep them coming.

Questions about kitchen ads

Short answers. The video walks through a live account.

Most wasted kitchen ad spend goes to searches nobody chose, like knobs and DIY videos. We block those first, send each click to a page about that kitchen and record every call, so you can hear what each search brought in.

Some, and you'll hear them in the recordings. Small-budget searches like cabinet hardware are blocked, the landing page shows your price bands, and the searches that bring real budgets get the money.

You do. It's created in your name with your billing, and you can log in any time. We work inside it as a manager.

You'll hear it in the recording. Wrong-job calls show which searches to block next, and they go on the negative list that week.

Often, yes. Local Services Ads sit above search ads for many home service searches and are paid per lead. We set them up beside search campaigns and track both to signed kitchens.

Case studies

The town, the ad calls that booked and what the kitchens paid.

Put your ad budget behind booked kitchens

Watch the short video. It walks through a Lead Engine kitchen campaign from the search to a recorded call to a design consult on your calendar.

A tile installer pressing a white subway tile into a row of troweled thinset behind a gas range, with tile spacers in the joints and a trowel resting on the burner grates
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