[General contractor], [Town]
General contractor: basements signed from search ads
[The problem and what it signed after the change.]
[Real stat]Signed projects
[Real stat]Contract value
Remodeling Google Ads
Lucorp Media runs remodeling Google Ads for general contractors and design-build remodelers, with a focus on pay-per-click, search advertising, geotargeting and negative keywords. We manage Google Ads and landing pages for renovation firms and home improvement contractors. Our campaigns for basements and secondary suites pay for searches with a project behind them and block DIY searches. You own the Google Ads account, and every report shows revenue, not rankings. Conversion tracking follows each click to the signed contract. Remodelers across the United States use it to fill the calendar in a flat market.
You're paying for clicks. Nobody is calling.
Lead Engine runs Google Ads for remodelers that show only for the projects you build, only in the towns you reach. Each call is recorded and matched to the contract it became.
- Ads show only for the basements, additions and whole-house work you sell
- DIY and how-to searches are blocked before they cost you a dollar
- Every call is recorded, so you hear who actually rang
- The account sits in your name, along with every lead it brings
- 11+ yearsin business
- 92%client retention
- [industries, under 20: Ben to pick]industries served
- Project
- More booked jobs
- Client
- yourremodeling.com
- Drawn by
- Lucorp Media
- Sheet
- A-101
- Scale
- 1 tracked call = 1 job
Brands we've worked with
What one signed basement is worth to you
A basement remodel runs about $51,000 in the regional figures of Remodeling magazine's 2025 Cost vs. Value Report. Miss the call and the next ad on the page gets the project.
Illustrative, using typical project values: one extra basement a month at about $51,000 is about $612,000 in signed work over a year.
Call Value Calculator
Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth
in gross profit. That's also the most you can pay for a call and break even.
Revenue per call
Jobs per month
Revenue per month
Gross profit per month
Profit after marketing costs, per month
How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical remodeling company. Your own numbers from last year will be more accurate.
Want ads that sign projects that size?
See how it worksThe budget is gone and the only calls were sales pitches
A basement remodeler on Reddit described his first month of Google Ads: a charge almost every week, and the only calls came from people trying to sell him leads. Another construction company ran ads for three months and had clicks to show for it, with nothing that became a real lead.
The money leaks in the same places every time. Broad keywords show your ad for "how to finish a basement yourself", the location setting reaches people an hour past your service area, and the report counts a spam call as a conversion. Good Google Ads for contractors tie every click to a call and every call to a signed contract.
I haven't gotten one real lead from these google ads
Basement remodeling contractor, Reddit r/GeneralContractor (2025)
Clicks every day, and no calls
Homeowners pricing a DIY basement click your ad and leave. Google bills you for each one, and your crew still has an open week.
Negative keywords block DIY and how-to searches from day one, and we read the search terms report every week to cut whatever slipped through.
The only calls are people selling me leads
A report that counts every call as a conversion can't tell a homeowner from a sales pitch, so you keep paying for both.
Each call is recorded and sorted. Only real project calls are reported back to Google, so bidding goes after homeowners who sign.
Thousands spent and I can't name one job it booked
The dashboard shows clicks and cost per click. Nobody can tell you which contract the ads paid for, so you can't decide whether to keep going.
Lead Engine matches each call to the project it became, so the report shows booked jobs next to what you spent.
Ads for work my crews don't do
Broad keywords bring bathroom touch-ups and handyman lists to a firm set up for additions, and every one costs an estimator's evening.
Campaigns run only for the project types you sell and only inside your crews' drive radius.
How Lead Engine runs your ads
Four steps, and you can see each one inside your own account.
We price your projects first
Average contract and close rate per project type tell us what a call is worth to you.
We build campaigns by project
Each project type you sell gets its own campaign and its own landing page.
We cut the waste weekly
We read the search terms report every week and add negative keywords for DIY and job-seeker searches.
We feed contracts back
Signed contracts go back into Google Ads as conversions, so bidding favors the searches that sign.
Remodelers like you, in towns like yours
General contractors and design-build firms who wanted every click to lead somewhere.
Campaigns we run for remodelers
Separate campaigns mean separate budgets, so you can push the projects your crews want next.
Additions and primary suites
Long consideration and the highest value. Ads lead to a page about the structural engineer and the permit timeline.
Basement finishing
Clear intent and a space the homeowner already owns. Research searches get cut once tracking shows they do not sign.
Whole-house and design-build
Searches for design-build firms and full renovations, sent to a page about your process and design fee.
Aging in place
Adult children searching after a parent's fall decide fast. These ads reach families planning universal design changes.
Is this a fit?
Paid search fits remodelers who can answer fast and know what a project is worth.
Good fit
You will get the most out of this if
- You sell projects big enough to carry paid clicks
- Your office answers calls while ads run
- You can name your service area by town or ZIP code
- You want to read every search term you paid for
Not a fit
This is probably not for you if
- You want ads running before tracking is set up
- Nobody returns calls the same day
- You only want insurance or warranty repairs
- You plan to stop after two weeks
You stay in control
The account and the data are yours.
The account is in your name
Billing and the Google Ads account belong to you. We work inside it as a manager.
You see every search term
Each week's search terms report is yours to read, including the searches we blocked.
You hear every call
Calls are recorded. Listen to any of them and mark whether it booked a consultation.
You move budget by project
Want more basements this winter? Budget shifts to that campaign with your OK.
Search ads, Local Services Ads or lead sites?
Remodeling advertising on Google comes in two forms, and lead marketplaces are a third choice. Here is how they compare.
| Search ads | Local Services Ads | Lead marketplaces | |
|---|---|---|---|
| What you pay for | A click | A lead | A lead |
| Is the homeowner shared? | No | No | Often sent to several pros |
| Choose the projects | Any project, by keyword | Google's job categories | The site's categories |
| Who keeps the data | You | You, inside Google | The platform |
Local Services Ads sit above search ads and show your Google rating, so they work best once your reviews are strong. We often run both.
The projects your ads should pay for
Campaigns run for work like this, inside the towns your crews reach.
More ways to win remodeling projects
Ads fill the calendar now. These pieces keep it full.
remodeling SEO
Project pages that bring calls from search long after the ad budget stops.
remodeling website design
Landing pages and a site that turn a click into a consultation.
remodeling leads
Screened homeowners from campaigns in your name, sent to you alone.
remodeling reputation management
A strong Google rating, which Local Services Ads show beside your name.
remodeling marketing
Ads, search, site and reviews run as one plan.
Questions owners ask
Straight answers. If yours is not here, the video covers it.
Paid ads that show when homeowners search for remodeling projects in your area. You pay when someone clicks, and the ad leads to a call or a landing page about that project.
They pay best on the big ones. A basement remodeler on ContractorTalk said one basement every four months made his campaign a success. Calls can start within days, and the first weeks go to cutting waste.
Often, yes. They sit above search ads and charge per lead. They show your Google rating, so they pay best once your reviews are strong.
Usually broad keywords and a loose location setting. We block DIY and "how to" searches with negative keywords from day one, keep ads inside your drive radius and read the search terms report every week.
What gets counted. Sales callers can find any business number, but they no longer count as results. Every call is recorded and sorted, and only homeowners asking about a project are reported to you and to Google, so the campaign learns from the calls that sign.
It depends on your market and how much work your crews can take. Watch the video first, then we will show you numbers for your area.
No. The account and its billing are in your name from day one. If you leave, the campaigns and their history stay with you.
Case studies
The firm, the town, the projects signed and what they paid.
[Design-build firm], [Town]
Design-build firm: fewer wasted clicks, more consultations
[The problem and what it signed after the change.]
[Real stat]Consultations booked
[Real stat]Contract value
See which ads could book your next project
For one basement remodeler, a single basement every four months made the ads worth it. The short video shows how Lead Engine follows each click to a call and each call to a booked job.