[Design-build firm], [Town]
Design-build firm: additions signed from search
[The problem and what it signed after the change.]
[Real stat]Signed projects
[Real stat]Contract value
Remodeling SEO
Lucorp Media is a remodeling SEO agency for design-build firms and general contractors, specializing in search engine optimization, local search, Google Maps and keyword research. We run SEO and Schema.org markup for renovation and home improvement companies. Our pages for additions, basements, attics and secondary suites reach homeowners while the budget is still forming. You own every account, and every report shows revenue, not rankings. Search Console data and call tracking show each step from first search to signed contract. We help remodelers nationwide win whole-house projects while homeowner spending flattens.
You pay for SEO. The phone still doesn't ring.
Lead Engine puts design-build firms and general contractors in front of homeowners planning additions and whole-house remodels, then matches each call to the contract it became.
- Homeowners planning an addition find your firm before the lead sites
- Calls come to your own number from people who found you first
- Addition and basement pages bring project calls, so patch requests fade
- Each month you get a list of the calls search brought and which ones signed
- 11+ yearsin business
- 92%client retention
- [industries, under 20: Ben to pick]industries served
- Project
- More booked jobs
- Client
- yourremodeling.com
- Drawn by
- Lucorp Media
- Sheet
- A-101
- Scale
- 1 tracked call = 1 job
Brands we've worked with
What one signed addition is worth to you
Remodeling magazine's 2025 Cost vs. Value Report puts a midrange primary suite addition at about $170,000. Miss that call and the homeowner signs with the firm that answered.
Illustrative, using typical project values: two extra additions a year from search at about $170,000 each is about $340,000 in signed work.
Call Value Calculator
Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth
in gross profit. That's also the most you can pay for a call and break even.
Revenue per call
Jobs per month
Revenue per month
Gross profit per month
Profit after marketing costs, per month
How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical remodeling company. Your own numbers from last year will be more accurate.
Want more calls for projects that size?
See how it worksGood work, good reviews, and invisible on Google
You've done the hard part: years of finished projects, happy clients, a website, maybe an SEO company billing you every month. Then a homeowner in your town searches for an addition and finds HomeAdvisor, Angi and a firm that builds half as well as you do.
So the phone goes quiet for a week, the crew asks what's next, and the SEO report says rankings are up. Good home service SEO gives each project you want its own page, then counts the calls those pages bring and which of them signed.
Despite all this effort, most of my jobs are still small... I'm struggling to generate consistent leads for residential and commercial remodeling.
Remodeling contractor who had hired an SEO company, Reddit r/Contractor (2025)
I pay every month and nobody is calling
The report is full of rankings and impressions. Your crews still have open weeks, and nobody can tell you which search ever turned into a job.
Lead Engine tracks every call from search to your own number, and the monthly report lists those calls and the contracts they became.
HomeAdvisor shows up before I do
A homeowner planning a basement finds a lead site first, and her request gets sold to five other contractors before you ever hear about it.
We build a page for each project in each town you serve and keep your Google Maps profile working, so she finds your firm and calls you directly.
All I get are patch jobs and price shoppers
One services page lists drywall to additions, so Google sends the drywall. Your estimator spends evenings on bids that were never going to sign.
Additions, basements and whole-house remodels each get their own page, and repair and DIY searches are left out, so the calls fit your crews.
A slow week and I'm cutting my price
When nothing is booked for next week, you bid low just to keep the crew working, and the margin on that job is gone before it starts.
Project pages keep bringing calls through the slow months too, so a quiet week is less likely to push you into a cheap bid.
How Lead Engine works for remodelers
Four steps, each one tied to projects you can sign.
We map your project mix
Your average contract and the projects you want more of. Additions and basements get their own plan.
We give each project a page
Your photos and the permit questions homeowners ask, written so Google knows exactly what the page sells.
We earn the Maps pack
Your Google Business Profile and its reviews, so you appear in the towns your crews reach.
We report signed contracts
Each month: calls from search, consultations booked, contracts signed and what they were worth.
Remodelers like you, in towns like yours
Design-build firms and general contractors who wanted bigger projects from Google.
Projects we build search pages for
One page per project type. A page about basements is what Google shows for basement searches.
Additions and primary suites
The largest contract most remodelers sign. The page answers how long it takes and who brings in the structural engineer.
Basements and bonus rooms
The homeowner already owns the space, so these sign well. The page covers egress windows and the building code.
Attics and secondary suites
Rental income or a parent moving in. Searches here come with a reason and a budget attached.
Whole-house remodels
Open plan layouts and a load-bearing wall coming out. Written for the couple comparing design-build firms.
Is this a fit?
Search works best for remodelers with room on the calendar and projects worth researching.
Good fit
You will get the most out of this if
- You build additions, basements or whole-house remodels
- Someone calls back the same day, every day
- You know your average contract value, or want to
- Your crews have room on next quarter's calendar
Not a fit
This is probably not for you if
- You only want repair and handyman work
- You need calls next week and nothing after
- Your calendar is booked a year out
- Nobody on your team answers during business hours
You stay in control
Your site and your search data stay in your name.
Your site and profile are yours
The website and Google Business Profile are in your name from day one.
You see the searches
Google Search Console shows what homeowners typed before they found you. You get that list monthly.
You pick the projects
Want fewer bathrooms and more additions? Say so. The pages follow the work you want.
You keep it if you leave
Pages and accounts stay with your company.
SEO or Google Ads for a remodeler?
Most remodelers need both at different times. Here is how they differ.
| SEO | Google Ads | |
|---|---|---|
| When calls start | Usually within a few months | Within days |
| If you stop paying | Pages keep bringing calls for a while | Calls stop the same day |
| Where you show | Maps pack, search results and AI Overviews | Ad slots above the results |
| Best for | Projects homeowners research for months | Filling next month's calendar |
If the calendar is thin right now, Google Ads for remodelers can run while the pages build.
The projects search should bring you
Additions, attics, basements and whole-house remodels, each with a page of its own.
More ways to win remodeling projects
Search pays more with the other pieces in place. Add what you need.
remodeling Google Ads
Ads that show only for the projects you build, in the towns your crews reach.
remodeling website design
A site with your real projects and a form that asks project type and budget.
remodeling leads
Homeowners from campaigns in your name, screened for project and budget.
remodeling reputation management
Steady reviews that mention additions and basements, each one answered.
remodeling marketing
Everything run as one plan, measured in signed contracts.
Questions owners ask
Straight answers. If yours is not here, the video covers it.
Google Maps usually moves first, within a few months. Project pages take longer, often six months or more, and they keep bringing calls after that. Remodeling sales are slow too, so contracts follow the first calls by weeks.
For broad searches, often. The Google Maps results and searches for a project in a town are different: the local design-build firm with a page about that exact project still gets the call.
Only if your site asks for them. We write pages for the projects you want and leave out repair and DIY searches, so the calls match your crews.
Because you see what you are paying for. Every call from search is recorded and matched to the project it became, so the report reads in booked jobs. We write the project pages and keep the Google profile current; your part is project photos and answering the phone.
Nobody controls AI Overviews. We build pages that answer one question clearly and carry Schema.org markup, which gives Google something accurate to quote about your company.
It depends on your market and how much work your crews can take. Watch the video first, then we will show you numbers for your area.
You do. Your site and Google Business Profile stay in your name from day one.
Case studies
The firm, the town, the projects signed and what they paid.
[General contractor], [Town]
General contractor: more basement projects from Maps
[The problem and what it signed after the change.]
[Real stat]Signed projects
[Real stat]Contract value
See what search could book for your crews
Weeks booked ahead, from homeowners who called you first. The short video shows how Lead Engine brings addition and basement calls to your own site and traces each one to a signed contract.