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Remodeling reputation management

Lucorp Media provides remodeling reputation management to design-build firms and general contractors. Our specialties are reputation management, customer reviews, review sites and Google Maps. We run review requests and replies for companies in renovation and home improvement. Our requests go out at the punch list walkthrough, when the homeowner loves the finished space, so new reviews keep arriving. You own every profile, and every report shows revenue, not rankings. We also watch Yelp and the Better Business Bureau for you. We help remodelers nationwide earn the referrals that carry a flat year.

Your best remodels are invisible to the next homeowner

As part of Lead Engine, we help remodelers earn steady Google reviews that name the project, reply to each within a day, and handle the hard ones before they cost a consultation.

  • Review requests go out at the final walkthrough on every project
  • Reviews that name the addition tell homeowners what you build
  • Every review gets a reply within one business day
  • A bad review gets a calm answer you approve first
  • 4.5/5from 180+ clients
  • 11+ yearsin business
  • 92%client retention
  • [industries, under 20: Ben to pick]industries served
SEARCH TO BOOKED JOB EVERY CALL TRACKED MAPS + SEARCHADS + REVIEWS KITCHENFULL REMODELLIVINGWALL REMOVALOFFICENEW ADDITIONDININGOPEN CONCEPTGARAGEADU CONVERSIONBATHPRIMARY SUITE
Project
More booked jobs
Client
yourremodeling.com
Drawn by
Lucorp Media
Sheet
A-101
Scale
1 tracked call = 1 job

Brands we've worked with

  • Countertops Asheville Craft logo
  • Riverside Kitchen Remodeling Pros logo
  • Long Beach Expert Painting logo
  • Countertops Lakewood Edge logo
  • Bathroom Remodeling Lakewood Pro logo
  • Pasadena Elite Painting logo
  • Epoxy Flooring Allen Prime logo
  • Riverside Quality Windows logo
  • Riverside Elite Drywall logo
  • Pearland Guard logo
  • Fences Edmond Line logo
  • Tree Service Longview Crew logo

What one good review is worth to you

Past clients are the largest lead source for most remodeling companies, according to lead source surveys published by JLC Online. A review keeps that past client selling for you after the crew leaves.

Illustrative, using typical project values: if steady reviews win you one extra $30,000 bathroom a quarter, that is $120,000 a year in signed work.

Call Value Calculator

Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth$0

in gross profit. That's also the most you can pay for a call and break even.

Revenue per call$0
Jobs per month0
Revenue per month$0
Gross profit per month$0
Profit after marketing costs, per month$0

How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical remodeling company. Your own numbers from last year will be more accurate.

Want reviews that sign the next project?

See how it works

Word of mouth only works if the next homeowner can hear it

Your referrals are good because your work is good. But a couple planning a big remodel still looks you up before they call, and they find four reviews, the newest two years old, next to a lead site that uses your company name to sell their request to someone else.

A remodel runs for weeks, and by the punch list the homeowner is happy and nobody asks. So the reviews never land, and the next homeowner calls the firm with more of them, even when its work is worse. Steady reputation management for contractors puts your own clients' words where homeowners look.

Word of mouth. Whose mouth matters a lot. The internet can't be trusted anymore.

Contractor, Reddit r/Contractor (2026)
  • Happy clients, and nobody leaves a review

    They mean to post one and forget. Your profile sits on a handful of old reviews, and the firm with more recent ones gets the call.

    A request goes out at the final walkthrough, then a reminder, so every finished project gets its chance to post.

  • A lead site is selling my name

    Directories sit beside your company name, collect calls your reputation earned and sell the homeowner to someone else.

    Your Google profile gets fresh reviews and project photos every month, so homeowners searching your name find proof from your own clients.

  • Good reviews, and the phone still doesn't ring

    Reviews that only say "great job" don't tell a homeowner you build additions, and they don't help you show up when she searches for one.

    We ask clients to mention the project and the town, and new project photos go on your Google profile, so your reviews describe the work you want more of.

  • One bad review sits on top for months

    A hard client writes a long review while you're busy on jobs, and it greets every homeowner who looks you up.

    We watch the profile and draft a calm reply within one business day, which you approve before it posts.

How Lead Engine builds your reviews

Four steps that turn finished projects into reviews homeowners read.

  1. A contractor reviewing his lead numbers with a Lucorp Media strategist

    We set the asking moment

    The punch list walkthrough or final payment, when the homeowner sees the finished space. That is when the request goes out.

  2. Google Maps ranking grid showing a business in the top three across its service area

    We send a one-tap request

    A text with a direct link to your Google review form, and one reminder a few days later.

  3. Call tracking dashboard with recorded calls moving through a pipeline to booked jobs

    We answer every review

    Replies within one business day, in your voice. Negative reviews get a draft for your approval first.

  4. Owner reviewing a monthly report of revenue from booked jobs climbing

    We report reviews and calls

    Monthly: new reviews, your rating, our replies and the calls that came from your Google profile.

Remodelers like you, in towns like yours

Design-build firms and general contractors whose finished work finally shows up online.

Renovated open-plan living room with a grey sectional sofa, round wood coffee table, wide oak floors, built-in shelves and a large window onto trees, kitchen and dining beyond
Two workers in caps hanging a drywall sheet on wood studs in a gutted room, one holding it steady while the other drives a screw with a yellow drill
Contractor in a green work shirt showing a tablet to a homeowner couple inside a half-demolished living room with exposed studs and a brick fireplace
Three workers framing a two-storey addition against the side of a white clapboard house, with OSB sheathing on the lower walls and a stack of lumber on the lawn
Finished basement family room with a grey sectional, wood coffee table, and sage-grey built-in cabinets with lit shelving around a wall-mounted TV, recessed ceiling lights overhead
Primary bathroom with a frameless glass walk-in shower in large beige tile and a long double vanity in light oak with brass fixtures, two mirrors, and wall sconces

Where homeowners read remodeler reviews

A six-figure project gets checked in more than one place.

Google

The profile beside your Maps listing. Your rating and recent reviews decide who gets the call from the map pack.

Houzz

Homeowners planning larger projects browse Houzz for photos and read the reviews under them.

Yelp and the Better Business Bureau

Many homeowners check the BBB before signing a big contract. Yelp still shows up when they search your name.

Nextdoor and referrals

Neighbors ask who built the addition down the street. Referral marketing starts with a client happy to answer.

Is this a fit?

Reviews pay off for remodelers whose finished work is worth talking about.

Good fit

You will get the most out of this if

  • You finish projects you would show a stranger
  • You can list your last 20 clients
  • You want to answer reviews but never have time
  • You get referrals and want more of them
Not a fit

This is probably not for you if

  • You want reviews written for you
  • Your projects often end in disputes
  • You will not reply to an unhappy client
  • You need a review gone by Friday

You stay in control

Your profiles and your client list stay yours.

Your profiles stay yours

Google, Houzz, Yelp and BBB logins stay in your company's name.

You approve hard replies

No reply to a negative review goes live without your OK.

Your client list stays private

We use it only to send the review requests you approved.

You see every review

Each new review reaches your inbox the day it posts.

Review software or a review plan?

Review tools send requests. A remodeler also needs the right timing and someone watching every profile.

Review software aloneOur review plan
When requests go outWhenever someone remembersAt the punch list walkthrough, every project
RepliesWritten by you, if time allowsWithin one business day, in your voice
Negative reviewsSeen lateFlagged the same day, reply drafted for you
Profiles watchedUsually Google onlyGoogle, Houzz, Yelp and the BBB

What we will not do with reviews

A shortcut on reviews can cost a remodeler the whole profile.

Write reviews for you

Fake reviews, a form of astroturfing, break Google's rules and the FTC's 2024 rule on fake reviews. Every review comes from a real client.

Ask only the happy clients

Every finished client gets the same request. Sending requests only to people you expect to rate you well breaks Google's review policy.

The projects worth a review

Finished additions, attics and basements are what the next homeowner wants to read about.

Open-concept conversion in progress with a new wood beam where a wall was removed, steel posts holding it, plastic sheeting on the floor, and a worker in a hard hat adjusting a post
Renovated two-storey house in blue-grey lap siding with white trim, a covered front porch on stone-based columns, and a wood front door in golden late-afternoon light
Attic bedroom with white shiplap sloped ceilings, two skylights, a linen-covered bed, a wood dresser, and oak plank flooring over a jute rug
Finished backyard cottage with cream board-and-batten siding, a small covered porch with two steps, a black-framed glass door, and a stepping-stone path across the lawn
A project manager in a navy polo and a crew lead in a white hard hat leaning over printed plans on a plywood table, with framed walls behind them
Renovated open-plan living room with a grey sectional sofa, round wood coffee table, wide oak floors, built-in shelves and a large window onto trees, kitchen and dining beyond
Two workers in caps hanging a drywall sheet on wood studs in a gutted room, one holding it steady while the other drives a screw with a yellow drill

More ways to win remodeling projects

Reviews make every other channel convert better. Add what you need.

Questions owners ask

Straight answers. If yours is not here, the video covers it.

Enough recent ones that a homeowner sees steady work. A few new reviews a month beat a burst once a year, because homeowners read the dates.

We ask at the final walkthrough, while they stand in the finished space, then send a reminder with a link that opens the review form. You don't have to remember to ask.

Only if it breaks Google's rules, such as spam or a competitor posing as a client; those we report for removal. For a real one, a calm reply and steady new reviews push it down the page.

Count alone rarely does. Homeowners read the dates and what the reviews say, so we ask clients to mention the project, reply to every review and add new project photos every month. A review that names an addition tells the next homeowner you build what she wants.

Google lists review count and rating among the signals it uses for local results. Reviews that mention the project also tell homeowners what you build.

It depends on how many projects you finish and how many profiles you have. Watch the video first, then we will show you what fits.

Never. Every review comes from a real client. Fake reviews break Google's rules and federal law, and one discovered fake costs more trust than it buys.

Case studies

The firm, the town, the reviews earned and the projects that followed.

See how reviews could book your next project

Homeowners call the firm they trust. The short video shows how Lead Engine turns finished projects into reviews that bring the next call.

Finished basement family room with a grey sectional, wood coffee table, and sage-grey built-in cabinets with lit shelving around a wall-mounted TV, recessed ceiling lights overhead
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