Lucorp Media is a countertop Google Ads agency for fabricators and showrooms, specializing in pay-per-click, search advertising, geotargeting and negative keywords. We run Google Ads and conversion tracking for granite and engineered stone shops. Our campaigns reach homeowners pricing quartzite kitchen islands, so their call lands with you. You own the Google Ads account, and every report shows revenue, not rankings. Landing pages are part of every campaign. Working beside interior designers and general contractors nationwide, we help fabricators win kitchens while homeowners still call several shops.
Paying Google for clicks while your crews wait for calls
Lead Engine runs Google Ads for countertop shops in your own account, aimed at homeowners pricing quartz and granite kitchens, with every call recorded and matched to the job it became.
A large kitchen with a quartzite island runs $8,000 to $20,000, and a waterfall edge adds $1,500 to $5,000, so one call can be a $9,500 to $25,000 job (typical values, illustrative).
Call Value Calculator
in gross profit. That's also the most you can pay for a call and break even.
How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical shop in each trade. Your own numbers from last year will be more accurate.
Want the next island call to ring your shop?
See how it worksYou know marketing is the answer, and Google Ads looked like the fast one. Then the bill came in for clicks from chip repairs, laminate sheets, how to seal granite and homeowners two hours away, and the phone rang about as often as before.
Most countertop owners can't see inside the account to know why. Often it isn't even theirs: it sits in the agency's name, and when you leave, the history and the tracking leave with it. Our Google Ads for contractors work starts in the owner's own account for that reason.
marketing is my only option but I really don't understand how to go about it.
Owner of a 10-year family countertop shop, r/CounterTops (2025)
Google bills every click. A click that never calls costs the same as one that books a quartzite island.
Lead Engine counts calls as conversions, so Google bids toward people who call and spends less on people who only look.
A homeowner with one chipped edge clicks the same ad as someone pricing a full kitchen. You pay for both.
Lead Engine builds a negative keyword list before launch and adds to it every week from what people actually searched.
Loose location settings put your ad in front of people outside the drive your template and install crews will make.
Lead Engine sets the ads to the towns you name and the radius your crews already drive.
Leave, and the history, the tracking and every lesson you paid for stay behind with them.
Lead Engine builds the account in your business name with you as admin. We are added as a manager and can be removed.
Four steps, and the account is yours at every one.
Your average kitchen and close rate, plus the towns you install in. That sets what one call is worth to you.
Material and service keywords, a negative keyword list for repair and DIY searches, and ads that point to matching pages.
Every call and form is a conversion in your account, so Google learns which searches book measures.
Each month you see booked jobs and what they paid, campaign by campaign.
Countertop fabricators who run ads in their own name.
Ads work fastest for shops with crews that can take more installs next month.
Every setting lives in an account you own.
You hold the Google Ads login. We work as a manager you can remove any day.
Read every search that triggered an ad and see each negative keyword we added.
Tell us how far you'll drive to template. Ads stop at that line.
Many fabricators run both. They do different jobs.
Ads bring calls this month. These keep them coming.
Rank in Google Maps for the materials you sell, so calls keep coming when ads pause.
Material pages your ads can point to, each one built to turn a click into a measure.
Calls screened for spam and wrong numbers before they count, sold to no other shop.
Fresh Google reviews that make an ad click trust you before the phone rings.
Ads, search, site and reviews as one plan, with the budget following booked jobs.
Answers from countertop campaigns we run.
Ad money usually leaks in two places: searches nobody screened and calls nobody tracked. We start with a negative keyword list, set the ads to your radius and record every call, so you can hear for yourself which clicks turned into measures.
Some, as every channel does. We aim the ads at searches for the materials and jobs you want and keep repair and DIY terms out. You hear every call, so you can see which searches bring buyers and move the budget there.
No. The account is created in your business name, you hold admin access and we are added as a manager. If you leave, the history and the tracking stay with you.
The shop, the town, the jobs booked and what they paid.
Countertop company, Lakewood, CA
The shop lived on referrals and shared leads that went to every fabricator in town. We built its website and Google profile around the work it wants, granite and quartz kitchens, and tracked every call. Homeowners now call the shop directly.
Countertop company, Asheville, NC
Good installs, quiet phone. We gave the shop a page for every stone it sells and every town it serves, put it on the map for kitchen countertop searches, and tracked every call so the owner sees which ones booked a measure.
[Countertop company], [Town]
[Real story: what changed and the jobs it booked]
Find out which searches book your kitchens
Watch the short video. It follows one Lead Engine ad from the first search to a booked countertop install.
