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Countertop SEO

Lucorp Media is a countertop SEO agency for fabricators and installers, specializing in search engine optimization, local search, Google Maps and keyword research. We run SEO and Google Analytics for granite and quartzite shops. Our pages win engineered stone and marble kitchens from homeowners ready to measure. You own every account, and every report shows revenue, not rankings. Kitchen and bathroom pages are part of every campaign. Working with National Kitchen & Bath Association members nationwide, we help fabricators win kitchens where homeowners book the first shop to answer.

Ten jobs a month became three. The searches didn't stop.

Lead Engine puts your shop in Google Maps and search for the quartz and granite kitchens you want, in the towns you serve, and traces every call to the job it became.

  • Homeowners searching quartz and granite near you find your showroom first
  • Your CNC and saw stay fed between builder and referral jobs
  • Every material you cut gets its own page and its own searches
  • Monthly reports list the jobs booked and what each one paid
  • 4.5/5from 180+ clients
  • 11+ yearsin business
  • 92%client retention
  • [industries, under 20: Ben to pick]industries served
SEARCH TO BOOKED JOB EVERY CALL TRACKED MAPS + SEARCHADS + REVIEWS KITCHENQUARTZ ISLANDWET BARQUARTZITE TOPOFFICEGRANITE DESK TOPDININGSTONE BUFFET TOPPATIOOUTDOOR KITCHENBATHVANITY TOP
Project
More booked jobs
Client
yourcountertops.com
Drawn by
Lucorp Media
Sheet
A-101
Scale
1 tracked call = 1 job

Brands we've worked with

  • Countertops Asheville Craft logo
  • Riverside Kitchen Remodeling Pros logo
  • Long Beach Expert Painting logo
  • Countertops Lakewood Edge logo
  • Bathroom Remodeling Lakewood Pro logo
  • Pasadena Elite Painting logo
  • Epoxy Flooring Allen Prime logo
  • Riverside Quality Windows logo
  • Riverside Elite Drywall logo
  • Pearland Guard logo
  • Fences Edmond Line logo
  • Tree Service Longview Crew logo

What one good call is worth to you

A standard quartz or granite kitchen runs $2,500 to $6,000, and a large kitchen with an island in quartzite or porcelain slab runs $8,000 to $20,000 (typical values, illustrative). A missed call hands that job to the next shop.

Call Value Calculator

Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth$0

in gross profit. That's also the most you can pay for a call and break even.

Revenue per call$0
Jobs per month0
Revenue per month$0
Gross profit per month$0
Profit after marketing costs, per month$0

How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical shop in each trade. Your own numbers from last year will be more accurate.

Want more calls worth that much?

See how it works

Why the measure calendar went quiet

The shop down the road didn't get better at fabrication. It got better on Google. Homeowners still search countertops near me every day, and the shops that win are the ones doing home service SEO well: a full Google profile, fresh job photos, recent reviews and a page for each material. Everyone else gets skipped, and you never knew the homeowner was looking.

So the schedule thins out. Templates get pushed, the install crews wait on the next referral, and the bridge saw sits idle on a Tuesday. Then an agency sends a report full of impressions and keyword positions, and you still can't say which call came from where or whether it booked.

our work has gone from 7-10 jobs per month to barely 3-4 jobs.

Owner of a 10-year family countertop shop, r/CounterTops (2025)
  • Seven to ten jobs, now three

    Same showroom, same crews, same quality. Fewer homeowners find you, so the CNC runs half days and the overhead doesn't shrink with it.

    Lead Engine builds your Google Business Profile and website so your shop shows in Maps and search for quartz and granite in the towns you serve.

  • The shop above you gets the call

    Homeowners call the shops they see first in Maps. If that isn't you, the kitchen is gone before you knew it existed.

    Lead Engine works your profile, reviews and job photos for the towns you name, so your shop is in front of the homeowner when they search.

  • One page can't sell every slab

    A single services page won't show up for quartzite, granite, marble and vanity tops at once. A homeowner searching a material wants that material.

    Lead Engine gives each material you cut its own page, with your slabs and your installed jobs on it.

  • Paid for SEO, got a report

    Rankings and traffic charts don't pay for a slab. If nobody can tie a call to a signed job, you're paying for activity.

    Lead Engine records every call and lists the booked jobs and what each paid, by the search that started it.

How it works

Four steps. At every one you know what we're doing and what it's earning you.

  1. A contractor reviewing his lead numbers with a Lucorp Media strategist

    We look at your numbers

    Your average job and close rate, plus where calls come from today. That tells us what a lead is worth to you.

  2. Google Maps ranking grid showing a business in the top three across its service area

    We fix what Google sees

    Your Google Business Profile, website, reviews and material pages, so you show up for the jobs you want in your towns.

  3. Call tracking dashboard with recorded calls moving through a pipeline to booked jobs

    The calls come to you

    Every call is recorded and every form is logged. You can hear who called and what they asked for.

  4. Owner reviewing a monthly report of revenue from booked jobs climbing

    We report in jobs and dollars

    Each month you see booked jobs and what they paid, listed by the search that started them.

Owners like you, in towns like yours

Countertop shops that wanted calls they could count.

Low close-up across a kitchen island of polished grey-beige quartz with gold veining, a rounded edge, a cream vase of greenery, and a range with under-cabinet lighting behind
Two installers in hoodies and work gloves lowering a white veined stone slab onto dark shaker base cabinets in an unfinished kitchen, moving blanket on the floor
Close-up of a polished ogee edge and a tight seam in a dark brown-and-gold granite countertop reflecting window light
Large kitchen island in cream quartzite with bold grey and gold veining and a mitered waterfall edge, four leather bar stools along one side, dark walnut cabinetry, a range with a matching stone backsplash, and a lake view through the window
Countertop installer measuring for templates along new sage-green base cabinets with wood strips in an unfinished kitchen
Bridge saw cutting a granite slab with water spray in a stone fabrication shop, slabs racked behind

Is this a fit?

This works best for shops that can take on more jobs and want bigger ones.

Good fit

This fits your shop if

  • You fabricate or install countertops and want more homeowner jobs
  • You or your office can call back within the hour
  • You know your average job value, or want to
  • You serve a clear area and want to own it
Not a fit

Skip this if

  • You only want builder or contractor work
  • Nobody answers the phone during business hours
  • You want results in a week and then stop

You stay in control

Your accounts and your data stay yours. Nothing sits in our name.

You own everything

Your website and Google Business Profile are in your name from day one.

You hear every call

Listen to any call and mark whether it booked.

You pick towns and jobs

Tell us where you want work and which jobs you want more of. That's where the effort goes.

Jobs that started with a Google search

Fabricator in safety glasses wet-polishing the edge of a granite countertop with a hand polisher
Homeowner couple choosing a veined quartzite slab in a stone yard while the fabricator points out the veining
Two installers setting the seam on a new white quartz kitchen countertop with a vacuum seam setter
White quartz bathroom vanity top with an undermount sink and brushed-nickel faucet
Granite outdoor kitchen counter on a stone base with a built-in stainless grill, backyard patio
Kitchen with dark soapstone countertops and backsplash, white-oak cabinets and a stainless range
Low close-up across a kitchen island of polished grey-beige quartz with gold veining, a rounded edge, a cream vase of greenery, and a range with under-cabinet lighting behind

More ways to get countertop jobs

Search pays more with the other pieces in place. Add what you need.

Questions owners ask

Straight answers. If yours isn't here, the video covers it.

Most SEO gets judged on rankings. We judge it on booked jobs. Every call is recorded and tied to the search that started it, so each month you can see in jobs and dollars whether it is working.

Months, and anyone who promises weeks is guessing. A shop with a thin Google profile has more to build than one with years of reviews and job photos. We show you where you stand before you start.

Some homeowners shop on price wherever they find you. Material pages with your installed jobs, your showroom and your reviews bring people who already like your work, and you hear every call, so you can see which ones were worth the drive to measure.

Case studies

The shop, the town, the jobs booked and what they paid.

Get your measure calendar full again

Watch the short video. It shows how Lead Engine turns countertop searches in your towns into booked measures and signed jobs.

Countertop installer measuring for templates along new sage-green base cabinets with wood strips in an unfinished kitchen
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