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Countertop marketing

Lucorp Media is a countertop marketing agency for fabricators and stone showrooms, specializing in digital marketing, search engine optimization, Google Ads and reputation management. We run web design and lead generation for granite and engineered stone shops. Every channel has one job, booking kitchen and bathroom installs, so your crew stays busy between referrals. You own every account, and every report shows revenue, not rankings. Customer relationship management comes with every campaign. Working with cabinet shops and general contractors nationwide, we help fabricators win homeowner and trade work.

Five vendors, five reports, and still no idea what booked

Lead Engine and Jobsite run your search, ads, website, leads and reviews as one plan, all pointed at one number: booked countertop jobs and what they paid.

  • One plan for Maps, search, ads, your site and reviews
  • Every call traced to a measure and a signed job
  • Budget moves to whatever books the most kitchens
  • Built to keep install crews busy between referral and builder work
  • 4.5/5from 180+ clients
  • 11+ yearsin business
  • 92%client retention
  • [industries, under 20: Ben to pick]industries served
SEARCH TO BOOKED JOB EVERY CALL TRACKED MAPS + SEARCHADS + REVIEWS KITCHENQUARTZ ISLANDWET BARQUARTZITE TOPOFFICEGRANITE DESK TOPDININGSTONE BUFFET TOPPATIOOUTDOOR KITCHENBATHVANITY TOP
Project
More booked jobs
Client
yourcountertops.com
Drawn by
Lucorp Media
Sheet
A-101
Scale
1 tracked call = 1 job

Brands we've worked with

  • Countertops Asheville Craft logo
  • Riverside Kitchen Remodeling Pros logo
  • Long Beach Expert Painting logo
  • Countertops Lakewood Edge logo
  • Bathroom Remodeling Lakewood Pro logo
  • Pasadena Elite Painting logo
  • Epoxy Flooring Allen Prime logo
  • Riverside Quality Windows logo
  • Riverside Elite Drywall logo
  • Pearland Guard logo
  • Fences Edmond Line logo
  • Tree Service Longview Crew logo

What trade accounts are worth

A wholesale account with a cabinet shop or contractor is worth $20,000 to $200,000 or more a year, and one multifamily package runs $50,000 to $500,000 (typical values, illustrative). Marketing aimed only at single kitchens misses both.

Call Value Calculator

Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth$0

in gross profit. That's also the most you can pay for a call and break even.

Revenue per call$0
Jobs per month0
Revenue per month$0
Gross profit per month$0
Profit after marketing costs, per month$0

How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical shop in each trade. Your own numbers from last year will be more accurate.

Want one plan that books all of it?

See how it works

Why you stopped trusting marketing

Every month somebody calls the shop promising more countertop jobs. So most shops end up buying marketing one piece at a time: a website from one company, ads from another, a lead site on top. Nobody owns the result, and every vendor's report says their piece worked.

The homeowner who saw your ad and then called from your site shows up in two reports as two wins. The schedule still has gaps, the CNC still runs short weeks, and you still can't tell which dollar booked the kitchen or whose word to believe.

there are so many options, Idk who is legit who isnt.

Countertop business owner, r/smallbusiness (2023)
  • Every vendor grades their own work

    Each agency reports its own clicks or rankings. None of them reports the jobs you booked or what they paid.

    Lead Engine and Jobsite report one number across every channel: booked countertop jobs and what each one paid.

  • Slammed one month, dead the next

    Referrals and builder work come in waves. When a wave ends, the crews wait and the overhead doesn't.

    Lead Engine runs search and ads in your towns all year, so homeowner calls don't depend on who referred you last.

  • Dropping your price to fill the week

    When the schedule thins, matching the low-ball feels like the only move. Every discount comes straight out of a job your crews still have to do.

    Lead Engine aims at homeowners pricing the materials you want to sell, and Jobsite shows them your work before price comes up.

  • You don't know who to trust

    Everyone promises page one and a full calendar. After a few contracts it's hard to tell who is real.

    Lead Engine runs in accounts in your own name and records every call, so you can check every claim yourself.

How it works

Four steps, and one report at the end of each month.

  1. A contractor reviewing his lead numbers with a Lucorp Media strategist

    We map where jobs come from

    Referrals, builders, search and ads, measured against what each one booked last year.

  2. Google Maps ranking grid showing a business in the top three across its service area

    We pick the first channel

    The piece that books fastest for your shop goes first. The rest follow as it pays.

  3. Call tracking dashboard with recorded calls moving through a pipeline to booked jobs

    Every call gets a source

    One tracking setup across every channel, so each booked job shows where it started.

  4. Owner reviewing a monthly report of revenue from booked jobs climbing

    Budget follows booked jobs

    Each month the effort moves toward the channel that booked the most kitchens.

Countertop shops that run one plan

Fabricators who wanted one report and one number.

Low close-up across a kitchen island of polished grey-beige quartz with gold veining, a rounded edge, a cream vase of greenery, and a range with under-cabinet lighting behind
Two installers in hoodies and work gloves lowering a white veined stone slab onto dark shaker base cabinets in an unfinished kitchen, moving blanket on the floor
Close-up of a polished ogee edge and a tight seam in a dark brown-and-gold granite countertop reflecting window light
Large kitchen island in cream quartzite with bold grey and gold veining and a mitered waterfall edge, four leather bar stools along one side, dark walnut cabinetry, a range with a matching stone backsplash, and a lake view through the window
Countertop installer measuring for templates along new sage-green base cabinets with wood strips in an unfinished kitchen
Bridge saw cutting a granite slab with water spray in a stone fabrication shop, slabs racked behind

Pick a piece, or run them all

Each service has its own page with the details.

Is this a fit?

One plan works best for shops ready to grow more than one channel.

Good fit

This fits your shop if

  • You sell to homeowners and the trade
  • You've tried a single vendor and outgrown it
  • You want one report for every channel
  • You can add a crew or a shift
Not a fit

Skip this if

  • You need one service right now (pick it above)
  • You want to switch channels every month
  • Your crew is booked solid for the season

One plan, your accounts

Every channel runs in accounts you own.

One report for everything

See every channel's booked jobs in one place, each with its source.

You set priorities

Tell us which jobs you want more of, and the effort shifts there.

Leave with everything

Your site and ad accounts are in your name, so nothing is lost if you stop.

Jobs from every channel

Fabricator in safety glasses wet-polishing the edge of a granite countertop with a hand polisher
Homeowner couple choosing a veined quartzite slab in a stone yard while the fabricator points out the veining
Two installers setting the seam on a new white quartz kitchen countertop with a vacuum seam setter
White quartz bathroom vanity top with an undermount sink and brushed-nickel faucet
Granite outdoor kitchen counter on a stone base with a built-in stainless grill, backyard patio
Kitchen with dark soapstone countertops and backsplash, white-oak cabinets and a stainless range
Low close-up across a kitchen island of polished grey-beige quartz with gold veining, a rounded edge, a cream vase of greenery, and a range with under-cabinet lighting behind

Countertop marketing questions

What owners ask before they run one plan.

You don't have to take our word for anything. The website, Google profile and ad accounts are in your business name, every call is recorded, and the monthly report lists booked jobs and what each paid. If something isn't working, you can see that too.

The channel closest to a booked job. Shops that need calls this month start with Google Ads. Shops with time to build start with Maps and search, which keep paying after the work is done.

Often, yes. We review what you have and keep anything that books jobs. A piece only gets replaced when it can't be tracked or isn't working.

Case studies

The shop, the town, the jobs booked and what they paid.

See one plan from first search to final invoice

Watch the short video. It shows Lead Engine and Jobsite turning searches in your towns into booked countertop jobs, each one traced to where it started.

Countertop installer measuring for templates along new sage-green base cabinets with wood strips in an unfinished kitchen
See how it works