[General contractor], [Town]
General contractor: off shared leads, onto signed additions
[The problem and what it signed after the change.]
[Real stat]Signed projects
[Real stat]Contract value
Remodeling leads
Lucorp Media generates remodeling leads for general contractors and design-build remodelers. We specialize in lead generation, lead validation, lead scoring and Google Ads. Our lead generation and landing pages bring renovation and home improvement projects. Our campaigns for attics, secondary suites, additions and basements reach homeowners who have talked to nobody else. You own the ad accounts and every lead, and every report shows revenue, not rankings. Lead management tracks each one from first call to signed contract. Remodelers across the United States use these leads to keep crews busy as spending levels off.
Stop buying the same homeowner as five other contractors
Lead Engine sends renovation leads from campaigns in your name to you alone. Each homeowner is screened for project type and budget, then tracked to the contract they signed.
- Every homeowner came from your own ads and called only you
- Project type and budget are asked before you drive out
- Leads arrive for additions, basements and whole-house work
- Every call is recorded, so you hear what each homeowner wanted
- 11+ yearsin business
- 92%client retention
- [industries, under 20: Ben to pick]industries served
- Project
- More booked jobs
- Client
- yourremodeling.com
- Drawn by
- Lucorp Media
- Sheet
- A-101
- Scale
- 1 tracked call = 1 job
Brands we've worked with
What one remodeling lead is worth to you
An accessible, aging-in-place bathroom typically runs $15,000 to $35,000 (Lucorp Media job value research). A shared lead puts that project up for auction.
Illustrative, using typical project values: 20 leads a month, a 15% close rate and a $50,000 average project is 3 signed projects and $150,000 in contracts.
Call Value Calculator
Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth
in gross profit. That's also the most you can pay for a call and break even.
Revenue per call
Jobs per month
Revenue per month
Gross profit per month
Profit after marketing costs, per month
How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our estimates for a typical remodeling company. Your own numbers from last year will be more accurate.
Want leads nobody else got?
See how it worksShared leads, bidding wars and a quiet phone
Lead marketplaces sell one homeowner's request to several contractors at once. The first to call sets the price, and the rest chase someone who already has three bids. Remodelers who have paid for it describe the same thing: hundreds spent on leads that were worthless, maybe one good customer out of twenty or thirty, and homeowners you can't even get on the phone to measure the job.
And the business ends up built on someone else's list. When the marketplace raises its price or its lead quality drops, your calendar drops with it. Real contractor leads come from campaigns in your name, are screened for project and budget, and go to you alone.
I've tried Angi's list, spent thousands and have only landed two jobs in a span of a year.
Residential construction company owner, Reddit r/Contractor (2026)
The same lead went to five other contractors
You win on speed or on price, and price eats the margin on a job you should have made money on.
Leads come from Google campaigns in your name, so the homeowner on the phone found you and called only you.
Tire kickers and price shoppers
Free design shoppers and wish-list budgets cost you an evening, a site visit and a bid that goes nowhere.
The ads and the form ask project type and budget first, so you see the fit before anyone gets in the truck.
Leads that never pick up
You call, text and call again. By the time they answer, another contractor has already measured the job.
Homeowners call you straight from your own ads while they are still deciding, and every call is recorded.
I paid all year and the jobs never came
Marketplace fees go out every month whether a job signs or not, and getting a credit for a bad lead means jumping through hoops.
Each lead is tracked from the first call to the signed contract, so you can see which jobs your money booked.
How Lead Engine delivers your leads
Four steps from your criteria to signed contracts.
We set the lead criteria
The projects you want and the minimum budget. That definition decides what counts as a lead.
We run campaigns in your name
Google Ads and landing pages in accounts you own, so each homeowner reaches you alone.
We validate every lead
Lead validation removes spam and wrong numbers. Lead scoring ranks the rest by project and budget.
We follow each to the contract
Your customer relationship management system shows each lead's stage, so the report ends in signed work.
Remodelers like you, in towns like yours
General contractors and design-build firms who wanted homeowners nobody else had called.
Which remodeling leads we send you
Home remodeling leads differ by project. These are the ones most remodelers ask for.
Additions and primary suites
The largest contracts. Fewer leads and longer sales, so each one is worth a careful first visit.
Basements and bonus rooms
The homeowner owns the space and has usually priced it. These leads move from call to contract quickly.
Aging-in-place bathrooms
Often an adult child acting after a parent's fall. They decide fast and shop on price less.
Home improvement leads we filter
Handyman repairs and single fixture swaps rarely pay for a site visit. We filter them unless you want them.
Is this a fit?
Exclusive leads pay off for remodelers who call back fast and know their numbers.
Good fit
You will get the most out of this if
- You can call a lead back within the hour
- You sell projects above a budget you can name
- You track which leads sign, or want to
- Your crews can take more projects next quarter
Not a fit
This is probably not for you if
- You want cheap shared leads in bulk
- You cannot visit a site within a week
- You only want commercial bid work
- Your crews are booked for a year
You stay in control
The leads and the recordings belong to you.
You own the ad accounts
The ad account and the call history are in your name.
You hear every call
Every lead call is recorded. Listen, then mark whether it booked a visit.
You set the minimum budget
Raise it when the calendar fills, lower it when you want volume.
Bad leads leave the count
Spam or a wrong number? Flag it and it leaves the report.
Shared leads or leads from your own ads?
HomeAdvisor, Angi, Thumbtack and Houzz all sell access to homeowners. Here is how that compares with renovation leads from campaigns you own.
| Lead marketplaces | Your own campaigns | |
|---|---|---|
| Who else gets the homeowner | Often several pros | Nobody |
| Choose the projects | The site's categories | Any project, with a minimum budget |
| Hear the call | Rarely | Every call recorded |
| Who owns the data | The platform | You |
| When you stop | The leads stop and nothing stays | Accounts and call history stay |
The projects your leads should be for
Additions, attics, basements and whole-house remodels, screened before you drive out.
More ways to win remodeling projects
Leads sign faster when the rest is in place. Add what you need.
remodeling SEO
Search pages that bring leads at no cost per click once they rank.
remodeling Google Ads
The ads behind your leads, managed inside an account you own.
remodeling website design
A site that answers budget and process questions before the call.
remodeling reputation management
Recent reviews that help a new lead pick you over the next firm.
remodeling marketing
Leads, search, site and reviews planned as one.
Questions owners ask
Straight answers. If yours is not here, the video covers it.
Yes. Homeowners use both words for the same projects. We treat them as one, and every lead is screened for project type and budget.
No. Every lead comes from Google Ads and landing pages in your name, so the homeowner has called you and nobody else. You own the accounts, and the recordings let you hear every call.
Nobody else gets your leads, and you see every one. Each call comes from ads in your name, is recorded and is tracked to its project, and a lead only counts when it is a real homeowner asking about work you do, in an area you serve. Spam and wrong numbers do not count.
Within the hour if you can. A homeowner who fills in a form at night is usually comparing firms, and the first real conversation sets the tone.
Mostly, yes. We set a minimum budget and the project types you want in the ads and on the form. Fewer leads come in, and more of them fit your crews.
It depends on your market and how many leads you can handle. Watch the video first, then we will show you numbers for your area.
The ad accounts and call history stay with you. Nothing is held back.
Case studies
The firm, the town, the leads that signed and what they paid.
[Design-build firm], [Town]
Design-build firm: fewer leads, bigger contracts
[The problem and what it signed after the change.]
[Real stat]Lead to contract rate
[Real stat]Contract value
See where your next booked job comes from
Leads of your own, with no marketplace in the middle. The short video shows how Lead Engine finds a homeowner, hands the screened call to you alone and tracks it to the signed job.