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Home service SEO

Lucorp Media is a home service SEO agency for contractors and remodelers, specializing in search engine optimization, local search, Google Maps and keyword research. We run local SEO and web design for renovation, kitchen and countertop companies and house painters, so homeowners searching nearby find your company before the shop down the road. You own your website and Google profile, and every report shows revenue, not rankings. Web analytics and search engine results page tracking are part of every campaign, and we handle each step between a homeowner's search and your signed contract. Working with general contractors across the United States, we help owners win more home improvement projects in a market that Harvard's Joint Center for Housing Studies expects to slow through 2026.

Homeowners are calling the shop above you on Maps

Lead Engine gets your company found on Google Maps and in search for the jobs you sell, in the towns you serve. Every call is tracked back to the search that started it.

  • Nearby homeowners find you on Maps for your jobs
  • Calls for the jobs you want, in your towns
  • A monthly report listing booked jobs and their value
  • 4.5/5from 180+ clients
  • 11+ yearsin business
  • 92%client retention
  • [industries, under 20: Ben to pick]industries served
SEARCH TO BOOKED JOB EVERY CALL TRACKED MAPS + SEARCHADS + REVIEWS KITCHENQUARTZ COUNTERTOPSLIVINGINTERIOR PAINTDENCABINET REFINISHDININGFLOORINGGARAGEEPOXY FLOORBATHVANITY REMODEL
Project
More booked jobs
Client
yourcountertops.com
Drawn by
Lucorp Media
Sheet
A-101
Scale
1 tracked call = 1 job

Brands we've worked with

  • Countertops Asheville Craft logo
  • Riverside Kitchen Remodeling Pros logo
  • Long Beach Expert Painting logo
  • Countertops Lakewood Edge logo
  • Bathroom Remodeling Lakewood Pro logo
  • Pasadena Elite Painting logo
  • Epoxy Flooring Allen Prime logo
  • Riverside Quality Windows logo
  • Riverside Elite Drywall logo
  • Pearland Guard logo
  • Fences Edmond Line logo
  • Tree Service Longview Crew logo

What one good call is worth to you

One kitchen job can pay for months of marketing. A missed call or a tire kicker costs you the same ad money and pays back nothing. Put in your own numbers below.

Call Value Calculator

Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth$0

in gross profit. That's also the most you can pay for a call and break even.

Revenue per call$0
Jobs per month0
Revenue per month$0
Gross profit per month$0
Profit after marketing costs, per month$0

How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The starting numbers are our own estimates for a typical shop in each trade. Your own numbers from last year will be more accurate.

Want more calls worth that much?

See how it works

Why good shops stay invisible

Most home service companies are great at the work and invisible online. Their Google profile is half filled in, the website is slow on a phone and the last review is a year old.

The homeowner never sees them. They call the shop that shows up first, even if it does worse work.

The one seo company I tried using last year (6 months of a complete waste of time)...

Painting contractor, PaintTalk (2023)
  • You're not in the Maps pack

    The top three spots on Google Maps get most of the calls. Below that, you're close to invisible.

  • Your site doesn't sell

    A slow site with no real job photos sends people back to Google to pick someone else.

  • You can't tell what's working

    Without call tracking, every lead looks the same, so you can't spend more on what pays.

How it works

Lead Engine in four steps. At every one you know what we're doing and what it's earning you.

  1. A contractor reviewing his lead numbers with a Lucorp Media strategist

    We look at your numbers

    Your average job, your close rate and where your calls come from today. That tells us what a lead is worth to you.

  2. Google Maps ranking grid showing a business in the top three across its service area

    We fix what Google sees

    Your Google Business Profile, your website and your reviews, so you show up for the jobs you want in the towns you serve.

  3. Call tracking dashboard with recorded calls moving through a pipeline to booked jobs

    The calls come to you

    Every call is recorded and every form is logged. You can hear who called and what they asked for.

  4. Owner reviewing a monthly report of revenue from booked jobs climbing

    We report in jobs and dollars

    Each month you see the jobs you booked and what each one paid.

Owners like you, in towns like yours

Countertop, painting, remodeling and kitchen remodeling companies who wanted calls they could count.

Finished open-plan kitchen with sage-green shaker cabinets, brass pulls, a stone island with wood stools and two brass pendants, oak floors and a runner, golden evening light
Two installers in hoodies and work gloves lowering a white veined stone slab onto dark shaker base cabinets in an unfinished kitchen, moving blanket on the floor
Two-story craftsman-style house freshly painted sage green with cream trim and a black front door, stone porch bases, neat lawn, blue sky at golden hour
Estimator in a navy polo measuring an old laminate kitchen countertop with a tape measure while a homeowner couple looks on, the woman holding a clipboard
Contractor owner in a grey work tee leaning on his white pickup and smiling while on a phone call, a house under construction and a dumpster behind him at sunset
Stone fabrication shop floor with racks of upright granite and marble slabs in greens, blacks and browns, a finished slab on a work table and a saw at the left

Who home service SEO is for

SEO pays most for owners who can wait a few months and want calls that keep coming.

Good fit

This is for you if

  • You want calls that keep coming after the first few months
  • Someone answers the phone or calls back within the hour
  • You serve a clear area and want to own it
  • You know your average job value, or want to
Not a fit

Not for you if

  • You need the phone ringing this week
  • You only do builder or commercial bid work
  • You aren't taking new jobs this season

SEO by trade

Each trade searches differently. Pick yours to see how we handle it.

You stay in control

Everything we build sits in your name.

You own everything

Your website and Google Business Profile are yours from day one, along with any ad account.

You hear every call

Listen to any call, see where it came from and mark whether it booked.

You pick the towns and jobs

Tell us where you want work and which jobs you want more of. That's where the budget goes.

Jobs that started with a Google search

Two-story craftsman-style house freshly painted sage green with cream trim and a black front door, stone porch bases, neat lawn, blue sky at golden hour
Two workers in caps hanging a drywall sheet on wood studs in a gutted room, one holding it steady while the other drives a screw with a yellow drill
Close-up of a polished ogee edge and a tight seam in a dark brown-and-gold granite countertop reflecting window light
Sage-green glazed ceramic backsplash tile above a pale stone countertop and green drawer fronts with a brass bar pull, side window light
Stone fabrication shop floor with racks of upright granite and marble slabs in greens, blacks and browns, a finished slab on a work table and a saw at the left
Portrait of a bearded contractor in his late forties wearing a dark work jacket, smiling slightly, with an unfinished kitchen remodel blurred behind him
Painter in white paint-spattered clothes rolling grey paint onto a bedroom wall, drop cloths on the floor, a paint tray and an aluminium ladder nearby

Questions owners ask

Straight answers. If yours isn't here, the video covers it.

It depends on your trade and how much work you want in your towns. Watch the video first, then we'll show you real numbers for your area.

You do. Your site and your Google Business Profile are in your name from day one, and so is any ad account.

A real call or form from someone asking about your service in your area. Spam, sales calls, job seekers and wrong numbers don't count.

Ads can start calls within days. Maps and search take a few months to build, and they keep paying after that.

Start with Google Ads for contractors if you need calls this month. Start with SEO if you can wait a few months for calls that keep coming without a charge per click. Most owners run ads while search builds.

Case studies

The trade, the town, the jobs booked and what they paid.

See what your leads could be worth

Watch the short video. It shows how we track a call all the way to a paid job.

Contractor business owner in a grey work shirt seen from behind at a wooden desk, hand to chin looking at a laptop, with a hard hat on a shelf, a coffee mug, and rolled plans
See how it works