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Kitchen remodeling reputation management

Lucorp Media is a kitchen remodeling reputation management agency for kitchen remodelers and design-build firms, specializing in customer reviews, review sites, social proof and Google Maps. We manage Google and Houzz reviews for kitchen cabinet and countertop jobs. Each request goes out at the final walkthrough, so the review praises a finished kitchen island and backsplash. You see every review and reply, and every report shows revenue, not rankings. Requests and replies run for every kitchen you finish. We help kitchen remodelers nationwide win the 86 percent of homeowners who hire a pro (Houzz, 2025).

Great kitchens, happy clients, and almost no Google reviews.

Inside Lead Engine, review requests go out at the final walkthrough and every review gets a reply within a day, so homeowners comparing kitchen remodelers read recent praise.

  • Every client gets a review request at the final walkthrough
  • A review about a cabinet delay gets a calm answer within a day
  • Your reviews show in the Maps pack homeowners see first
  • A homeowner choosing her remodeler sees your proof before she calls
  • 4.5/5from 180+ clients
  • 11+ yearsin business
  • 92%client retention
  • [industries, under 20: Ben to pick]industries served
SEARCH TO BOOKED JOB EVERY CALL TRACKED MAPS + SEARCHADS + REVIEWS KITCHENFULL REMODELISLANDSEATING + PREPPANTRYCUSTOM SHELVINGDININGOPEN TO KITCHENMUDROOMCABINET DROP ZONECOFFEE BARBUILT-IN CABINETS
Project
More booked jobs
Client
yourkitchens.com
Drawn by
Lucorp Media
Sheet
A-101
Scale
1 tracked call = 1 job

Brands we've worked with

  • Countertops Asheville Craft logo
  • Riverside Kitchen Remodeling Pros logo
  • Long Beach Expert Painting logo
  • Countertops Lakewood Edge logo
  • Bathroom Remodeling Lakewood Pro logo
  • Pasadena Elite Painting logo
  • Epoxy Flooring Allen Prime logo
  • Riverside Quality Windows logo
  • Riverside Elite Drywall logo
  • Pearland Guard logo
  • Fences Edmond Line logo
  • Tree Service Longview Crew logo

What one review can swing

A homeowner comparing two kitchen remodelers is deciding who gets a $60,000 job (the median, Houzz 2025). Reviews are often the last thing she reads before she calls.

Call Value Calculator

Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth$0

in gross profit. That's also the most you can pay for a call and break even.

Revenue per call$0
Jobs per month0
Revenue per month$0
Gross profit per month$0
Profit after marketing costs, per month$0

How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The kitchen remodeling starting numbers are our own figures for a typical shop. Your numbers from last year will be more accurate.

Want reviews that win kitchens like that?

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Happy clients, empty review page

A kitchen takes weeks, and the homeowner lives through all of it: no sink, a microwave in the dining room and dust on everything. Custom cabinets can take months to arrive. Most happy clients never write a word, and the review that does appear comes from the one who is still angry about the wait.

Meanwhile a homeowner about to spend $60,000 reads reviews before she calls anyone. The remodeler with dozens of fresh reviews gets the design consult, even when your kitchens are better. Our reputation management for contractors work fixes the timing and the follow-up for kitchen shops.

People making large purchases on their home want a solid referral, not an unknown from the internet.

Remodeler (100K kitchens), ContractorTalk (2014)
  • Happy clients never leave reviews

    Five-star kitchens with three Google reviews look like a new shop next to a remodeler with eighty.

    Lead Engine sends every client a request at the final walkthrough and a reminder two weeks later, once they've cooked in it.

  • One angry review sits on top

    A cabinet backorder review with no reply is the first thing a $60,000 buyer reads.

    We draft a reply within a day in your name, stating the cause and what you did about it. You approve it from your phone.

  • A lead site trades on my name

    Homeowners search your company and land on a directory that sells their kitchen to your competitors.

    Your Business Profile, website and reviews are built to answer a search for your name, so the homeowner reaches you directly.

When to ask a kitchen client

Five touches across the project. Only one asks for a Google review, and it comes at the best moment you'll get.

Project stageWhat we sendWhy then
Contract signedA welcome note with the schedule and the cabinet order dateSets expectations before the wait starts
Cabinets orderedA lead time update with the expected delivery weekHeads off "nobody told us" complaints
Mid-projectA progress photo and the next milestoneGives the homeowner something to show friends
Final walkthroughThe review request, with a link straight to your Google profileShe is standing in a finished kitchen
Two weeks laterA Houzz review request and a photo reminderA second review site, after she has cooked in it

Every client gets the same request. We never filter who is asked, because Google's review policies prohibit selectively asking for positive reviews.

How we answer a bad review

Within a day, in your name, with the facts. A reply is written for the next homeowner who reads it as much as for the one who posted.

We draft the reply the same day and send it to you to approve. It thanks the homeowner, names the project, states what happened with the schedule or the install and says what you did about it. Then it moves the conversation to the phone.

If the problem gets fixed, some homeowners update the review on their own. We never offer anything in return for that. Fake reviews and reviews from competitors get reported to Google with the evidence, and real ones stay up and get answered.

How review management runs

Set up once inside Lead Engine, then it runs with every kitchen you finish.

  1. A contractor reviewing his lead numbers with a Lucorp Media strategist

    We audit your reviews

    Every review on Google, Houzz and Yelp, with its age and whether it got a reply.

  2. Google Maps ranking grid showing a business in the top three across its service area

    We connect your job list

    Each signed kitchen enters the schedule above, so requests go out at the right stage without you remembering.

  3. Call tracking dashboard with recorded calls moving through a pipeline to booked jobs

    We answer within a day

    New reviews get a drafted reply for you to approve, five stars or one.

  4. Owner reviewing a monthly report of revenue from booked jobs climbing

    We report reviews and calls

    Each month you see the new reviews and the calls your Business Profile sent.

Kitchen remodelers with reviews that sell

Owners who wanted their finished kitchens to speak for them.

Finished open-plan kitchen with sage-green shaker cabinets, brass pulls, a stone island with wood stools and two brass pendants, oak floors and a runner, golden evening light
Installer in a hoodie on a blue step ladder hanging an upper wood cabinet in a kitchen mid-project, with a drill and yellow level on the base cabinets
Sage-green glazed ceramic backsplash tile above a pale stone countertop and green drawer fronts with a brass bar pull, side window light
A designer showing a floor-plan layout on a tablet to a homeowner couple in their dated oak kitchen with laminate counters and a white range
Gutted kitchen with exposed studs, capped plumbing under the window, bare subfloor, and a blue debris dumpster visible through the open doorway
A tile installer pressing a white subway tile into a row of troweled thinset behind a gas range, with tile spacers in the joints and a trowel resting on the burner grates

Who needs this most

Review work pays off fastest for kitchen remodelers who finish good work and rarely ask about it.

Good fit

You'll get the most out of this if

  • You finish at least two kitchens a month
  • Your newest Google review is more than three months old
  • You have a bad review or two with no reply
  • You want reviews on Houzz as well as Google
Not a fit

This probably isn't for you if

  • You want fake or bought reviews
  • You want only happy clients asked
  • You finish too few kitchens to ask regularly
  • You want true negative reviews taken down

Every reply goes out in your name

We draft. You approve. Nothing posts without you.

You approve every reply

Drafts come to your phone. Edit them or approve them as written.

Your profiles stay yours

Your Google Business Profile and Houzz profile stay in your name, with your logins.

You see every request

Who was asked, and whether they left a review.

Kitchens behind the reviews

Finished kitchens like these are what a good review describes.

Navy shaker kitchen island with a white veined quartz waterfall end, two upholstered stools, brass pendants, a brass faucet, and a single vase, with a range and white upper cabinets behind
Walk-in pantry with sage-painted open shelving, a walnut counter shelf, lit under-shelf strips, glass jars of grains and woven baskets, and a reeded-glass door at the right
An installer in gloves leaning in to slide a stainless steel range between white shaker cabinets, with cardboard protecting the floor and a gloss grey subway tile backsplash behind
Open-plan kitchen and dining room seen along an oak-panelled island with three stools and dome pendants, a wood dining table beyond, and large windows looking out to trees and a lake
Dated U-shaped kitchen with honey-oak arched-panel cabinets, beige laminate counters and patterned tile backsplash, almond appliances, and a fluorescent light panel in the ceiling
Finished open-plan kitchen with sage-green shaker cabinets, brass pulls, a stone island with wood stools and two brass pendants, oak floors and a runner, golden evening light
Installer in a hoodie on a blue step ladder hanging an upper wood cabinet in a kitchen mid-project, with a drill and yellow level on the base cabinets

Turn reviews into kitchen calls

Reviews help every other channel convert. Pair them with these.

Questions about kitchen reviews

Straight answers. The video shows the schedule running.

Not at the walkthrough, with the finished kitchen in front of them. Most clients are glad to say something then. The request is short, it comes from you, and every client gets the same one.

Kitchen buyers look at how many reviews you have and how recent they are. A shop whose last review is a year old looks slow next to one with new reviews every month, even with a perfect score.

Within a day, in your name. State what caused the delay, such as a cabinet backorder, and what you did about it, then offer a phone call.

No. Google's review policies prohibit selective asking. Every client gets the same request, and the timing does the work.

Only ones that break Google's rules, such as fake or competitor reviews. We report those with evidence. Real reviews get answered.

Case studies

The reviews added and the kitchens they helped sign.

Let your last kitchen sell your next one

Watch the short video. It shows the Lead Engine review schedule and how reviews from finished kitchens turn into booked design consults.

A tile installer pressing a white subway tile into a row of troweled thinset behind a gas range, with tile spacers in the joints and a trowel resting on the burner grates
See how it works