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Reputation management for contractors

Lucorp Media handles reputation management for contractors and remodelers, specializing in review generation, customer reviews, Google Maps profiles and word-of-mouth marketing. We send review requests by SMS for renovation, painting, kitchen and countertop companies the day a job closes, so the homeowner comparing bids sees your newest kitchen first. You own your Google profile and every review on it, and every report shows revenue, not rankings. Replies on Yelp, Houzz and Nextdoor are part of every plan, and we handle each step between a finished job and the next homeowner's call. Working with general contractors across the United States, we help owners win more home improvement bids in a market where homeowners read reviews before they pick up the phone.

Your best work is hiding behind a two-year-old review

Lead Engine gets recent reviews from your real customers and answers every one within a business day, so homeowners pick you over the shop next door.

  • Finished customers get a one-tap review link by text
  • Every review gets a reply within one business day
  • Fake reviews from competitors get flagged and reported
  • 4.5/5from 180+ clients
  • 11+ yearsin business
  • 92%client retention
  • [industries, under 20: Ben to pick]industries served
SEARCH TO BOOKED JOB EVERY CALL TRACKED MAPS + SEARCHADS + REVIEWS KITCHENQUARTZ COUNTERTOPSLIVINGINTERIOR PAINTDENCABINET REFINISHDININGFLOORINGGARAGEEPOXY FLOORBATHVANITY REMODEL
Project
More booked jobs
Client
yourcountertops.com
Drawn by
Lucorp Media
Sheet
A-101
Scale
1 tracked call = 1 job

Brands we've worked with

  • Countertops Asheville Craft logo
  • Riverside Kitchen Remodeling Pros logo
  • Long Beach Expert Painting logo
  • Countertops Lakewood Edge logo
  • Bathroom Remodeling Lakewood Pro logo
  • Pasadena Elite Painting logo
  • Epoxy Flooring Allen Prime logo
  • Riverside Quality Windows logo
  • Riverside Elite Drywall logo
  • Pearland Guard logo
  • Fences Edmond Line logo
  • Tree Service Longview Crew logo

What one more good review can win

A homeowner comparing two contractors at similar prices usually picks the one with more recent reviews. That choice is a whole job.

JobTypical value
Primary suite bathroom$20,000 to $40,000
Large kitchen countertops with an island, quartzite or marble$8,000 to $20,000
Two-story exterior repaint$6,000 to $18,000
Cabinet refacing$4,500 to $10,500

Illustrative, using typical project values: if better reviews win 3 more of the bids you already give each month, at an $8,000 average job that is $24,000 in signed work.

Want your reviews to win those jobs?

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Why good contractors have few reviews

Most happy customers never leave a review because nobody asked at the right moment. The customer who had a bad day finds the review button on his own.

That is how a company with hundreds of finished jobs ends up showing a dozen reviews, the newest from last spring, next to a competitor who asks every customer.

we have no reviews on Google even though we complete jobs and clients are happy 99% of the time.

Painting company owner, PaintTalk (2023)
  • Your newest review is old

    Homeowners read the dates. A profile that went quiet looks like a company that slowed down or closed.

  • One angry review sits on top

    An unanswered one-star review is the first thing a homeowner reads. A calm, specific reply changes how it reads.

  • A competitor posted a fake review

    A one-star from someone who was never a customer drags your rating down. Google lets you report it, if someone does.

How it works

Lead Engine in four steps, from a finished job to the next homeowner's call.

  1. A contractor reviewing his lead numbers with a Lucorp Media strategist

    We audit every profile

    Google, Yelp, Houzz, Nextdoor and the Better Business Bureau: rating, review count, newest date and unanswered reviews.

  2. Google Maps ranking grid showing a business in the top three across its service area

    We set up review requests

    When a job closes, the customer gets a text with a direct link to your Google review form.

  3. Reviewing the numbers with a contractor

    We answer every review

    A thank-you for the good ones and a calm, specific reply to the bad ones, within one business day.

  4. Owner reviewing a monthly report of revenue from booked jobs climbing

    We report reviews and calls

    Each month: new reviews, your rating, calls from your Google profile and the jobs those calls booked.

Owners whose reviews finally match their work

Countertop, painting, remodeling and kitchen remodeling companies with recent reviews on every profile.

Finished open-plan kitchen with sage-green shaker cabinets, brass pulls, a stone island with wood stools and two brass pendants, oak floors and a runner, golden evening light
Two installers in hoodies and work gloves lowering a white veined stone slab onto dark shaker base cabinets in an unfinished kitchen, moving blanket on the floor
Two-story craftsman-style house freshly painted sage green with cream trim and a black front door, stone porch bases, neat lawn, blue sky at golden hour
Estimator in a navy polo measuring an old laminate kitchen countertop with a tape measure while a homeowner couple looks on, the woman holding a clipboard
Contractor owner in a grey work tee leaning on his white pickup and smiling while on a phone call, a house under construction and a dumpster behind him at sunset
Stone fabrication shop floor with racks of upright granite and marble slabs in greens, blacks and browns, a finished slab on a work table and a saw at the left

Who reputation management is for

It works for companies that finish jobs every week and do good work.

Good fit

This is for you if

  • You finish jobs every week and most customers are happy
  • You can share a customer list or connect your job software
  • You want every review answered and have no time to do it
Not a fit

Not for you if

  • You want reviews written or bought
  • You want honest negative reviews deleted
  • You rarely finish jobs, so there is nobody to ask

Reviews that pass Google and FTC rules

We only ask real customers, and we ask all of them. We never pay for a review or offer anything for a good one. Google's review policy does not allow asking only happy customers, a practice called review gating.

Since 2024 the Federal Trade Commission has had a rule against fake reviews, including buying them or writing them for your own business. Separately, the Consumer Review Fairness Act bars contracts that stop customers from posting honest reviews. A review program that breaks those rules can cost you the profile it was meant to help.

Where homeowners read your reviews

Google is where most homeowners compare contractors, so it gets the review requests. The other review sites get monitoring and replies.

Review siteWhat homeowners look atWhat we do there
Google Business Profile (Maps)Rating, review count, newest date, owner repliesSend review requests, answer every review, report fakes
YelpReviews Yelp chooses to recommendMonitor and reply; Yelp asks businesses not to request reviews
HouzzProject photos next to reviewsPair finished project photos with customer reviews
NextdoorNeighbor recommendationsWatch for mentions and reply
Better Business BureauComplaints and how they were answeredAnswer complaints on the record

You approve the voice

Your profile, your reviews and your name on every reply.

Your profile stays in your name

The Google profile and every review on it belong to your business, whoever manages them.

You set the reply style

You see sample replies first and set the tone. Anything about a dispute comes to you before it posts.

Reputation management by trade

Homeowners judge each trade on different things. Pick yours.

Questions owners ask

Straight answers. If yours isn't here, the video covers it.

Not honest ones, and nobody legitimate can. We report reviews that break Google's rules, such as fakes from competitors or people who were never customers, and we write calm, specific replies to the real ones.

It depends on how many jobs you finish and how soon you ask. Contractors who send the request the day a job closes get far more reviews than those who ask weeks later.

Yes, on Google, as long as you ask every customer and never pay or offer anything for a good one. Asking only the happy customers breaks Google's policy. Yelp asks businesses not to request reviews at all.

Yes. Google says review count and score factor into local ranking. Recent reviews and owner replies also help a homeowner choose you once you show up.

Google first, because that is where most homeowners compare companies. After that Yelp, Houzz, Nextdoor and the Better Business Bureau, depending on your trade and your towns.

Case studies

The profile we found, what we changed and the calls that followed.

Let your reviews sell the next job

Watch the short video. It shows how Lead Engine turns a finished job into a review, and that review into the next call.

Sage-green glazed ceramic backsplash tile above a pale stone countertop and green drawer fronts with a brass bar pull, side window light
See how it works