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Kitchen remodeling marketing

Lucorp Media is a kitchen remodeling marketing agency for kitchen remodelers and design-build firms, specializing in search engine optimization, Google Ads, web design and reputation management. We run digital marketing for kitchen cabinet and kitchen island projects as one plan. It is sized to the kitchens your crews can build. You own every account, and every report shows revenue, not rankings. Call tracking and Google Analytics cover the first search to the signed contract. We help kitchen remodelers nationwide win the 86 percent of homeowners who hire a pro (Houzz, 2025).

Booked solid one month, crews idle the next.

Lead Engine brings the calls and Jobsite turns visits into consults, run as one plan sized to your crew capacity and traced to the kitchens they sign.

  • One plan runs your ads, Maps listing, website and reviews together
  • Leads come in your name, so nobody else bids your kitchen
  • Spend rises when the calendar thins and slows when you're booked
  • One report shows the kitchens that signed and what they paid
  • 4.5/5from 180+ clients
  • 11+ yearsin business
  • 92%client retention
  • [industries, under 20: Ben to pick]industries served
SEARCH TO BOOKED JOB EVERY CALL TRACKED MAPS + SEARCHADS + REVIEWS KITCHENFULL REMODELISLANDSEATING + PREPPANTRYCUSTOM SHELVINGDININGOPEN TO KITCHENMUDROOMCABINET DROP ZONECOFFEE BARBUILT-IN CABINETS
Project
More booked jobs
Client
yourkitchens.com
Drawn by
Lucorp Media
Sheet
A-101
Scale
1 tracked call = 1 job

Brands we've worked with

  • Countertops Asheville Craft logo
  • Riverside Kitchen Remodeling Pros logo
  • Long Beach Expert Painting logo
  • Countertops Lakewood Edge logo
  • Bathroom Remodeling Lakewood Pro logo
  • Pasadena Elite Painting logo
  • Epoxy Flooring Allen Prime logo
  • Riverside Quality Windows logo
  • Riverside Elite Drywall logo
  • Pearland Guard logo
  • Fences Edmond Line logo
  • Tree Service Longview Crew logo

What a full design calendar is worth

Each consult you can't take is a kitchen someone else builds. Put in your own numbers and see a month at capacity.

Call Value Calculator

Loads typical starting numbers for the trade. Change any of them to your own.
Calls that turn into paid jobs
What you keep after materials and labor
Ad spend divided by calls. Leave at 0 if you don't know.
Each call is worth$0

in gross profit. That's also the most you can pay for a call and break even.

Revenue per call$0
Jobs per month0
Revenue per month$0
Gross profit per month$0
Profit after marketing costs, per month$0

How it works: revenue per call = average job × close rate. Value per call = revenue per call × gross margin. The kitchen remodeling starting numbers are our own figures for a typical shop. Your numbers from last year will be more accurate.

Want a calendar that full?

See how it works

Five vendors, five reports, no signed kitchens

Most kitchen remodelers buy marketing one piece at a time: an SEO vendor, a lead marketplace, a site built years ago and reviews nobody asks for. Each sends its own report, and none of them can tell you which kitchen signed. Meanwhile the next agency calls with the same pitch.

So spend keeps running in the months you're booked and stops in the slow months when crews need work. When the calendar thins, the quick fix is a discount, and the kitchen pays less before demo starts. One plan with one number at the bottom, signed kitchens, fixes both.

I don't want my phone ringing all day, once a week a most with a solid profitable project with a good money customer...

Remodeler (100K kitchens), ContractorTalk (2014)
  • Booked solid, then nothing

    Spring fills the calendar, winter empties it, and the crews wait while overhead keeps running.

    Lead Engine raises spend when the calendar thins and slows ads within a day when you're booked, while search and reviews keep building.

  • Agencies that took the money

    Long contracts, monthly reports and no way to tell which design consult they brought.

    Every call and form is tracked to its source, and you mark which ones signed. You own every account from the start.

  • Discounting to fill the schedule

    A slow month turns into a lower bid, and a $60,000 kitchen signs for less than it should.

    Leads that come to you alone, at budgets you set, let you quote a kitchen without four other bids beside yours.

  • Small jobs crowd out big kitchens

    The phone rings for knobs and countertop swaps while the full kitchens go to someone else.

    Ads, pages and screening are aimed at full kitchens in your towns. Small jobs arrive labeled, and you decide what to take.

What a kitchen job is worth

These are the job values the plan is built on. At the top end, one in ten homeowners spends $180,000 or more on a kitchen (Houzz, 2025).

Kitchen projectTypical valueSource
Median kitchen remodel$60,0002025 U.S. Houzz Kitchen Trends Study
Major remodel of a large kitchen (250 sq ft or more)$72,000 median2025 U.S. Houzz Kitchen Trends Study
Minor kitchen remodel, midrangeAbout $28,458, with about 113 percent recouped at resaleCost vs. Value 2025, Zonda
Custom kitchen cabinets$10,000 to $60,000Lucorp Media job value research, 2026
Cabinet refacing$4,500 to $10,500Lucorp Media job value research, 2026
Large kitchen with an island in quartzite or porcelain slab countertops$8,000 to $20,000 for the countertopsLucorp Media job value research, 2026

Illustrative, using typical project values: four more design consults a month, one in five signing, at the $60,000 median adds about $48,000 in signed kitchens a month.

Where to start, by company stage

Every kitchen remodeler ends up running the same five pieces. The order changes with where you are now.

Your company todayStart withAdd next
New to kitchens, few reviewsGoogle Ads and a consult landing pageReviews, then SEO
Steady referrals, slow months betweenSEO and your Google Maps listingAds for the slow months
Booked out, wants bigger kitchensWebsite project pages sorted by budget bandAds aimed at higher-budget ZIP codes
Plenty of calls, few signedLead screening and call recordingsA design process page on the site

How the plan runs

Lead Engine and Jobsite start in four steps, then follow a monthly rhythm tied to your schedule.

  1. A contractor reviewing his lead numbers with a Lucorp Media strategist

    We measure your capacity

    How many kitchens your crews can build a month, and what each one is worth to you.

  2. Google Maps ranking grid showing a business in the top three across its service area

    We pick the first channel

    Based on your stage in the table above, so the first dollars go where calls come fastest for you.

  3. Call tracking dashboard with recorded calls moving through a pipeline to booked jobs

    We match spend to the calendar

    When your schedule fills, ads slow down. When a gap opens, they speed up.

  4. Owner reviewing a monthly report of revenue from booked jobs climbing

    We report signed kitchens

    One monthly report covers every channel: calls, consults, signed kitchens and what they paid.

Kitchen companies running one plan

Owners who wanted one report and one number.

Finished open-plan kitchen with sage-green shaker cabinets, brass pulls, a stone island with wood stools and two brass pendants, oak floors and a runner, golden evening light
Installer in a hoodie on a blue step ladder hanging an upper wood cabinet in a kitchen mid-project, with a drill and yellow level on the base cabinets
Sage-green glazed ceramic backsplash tile above a pale stone countertop and green drawer fronts with a brass bar pull, side window light
A designer showing a floor-plan layout on a tablet to a homeowner couple in their dated oak kitchen with laminate counters and a white range
Gutted kitchen with exposed studs, capped plumbing under the window, bare subfloor, and a blue debris dumpster visible through the open doorway
A tile installer pressing a white subway tile into a row of troweled thinset behind a gas range, with tile spacers in the joints and a trowel resting on the burner grates

Pick a piece, or run them all

Each service has its own page with the details.

Is one plan right for you?

One plan suits kitchen remodelers who want growth they can measure and staff for.

Good fit

You'll get the most out of this if

  • You build full kitchens for homeowners
  • You know roughly how many kitchens you can build a month
  • You want one report covering every channel
  • Someone answers the phone during business hours
Not a fit

This probably isn't for you if

  • You want a single service only (each has its own page above)
  • You won't share which leads signed
  • You only build for contractors and builders
  • You're booked for the next twelve months

The kitchens the plan is built to win

Islands, pantries, open plans and full guts in the towns you serve.

Navy shaker kitchen island with a white veined quartz waterfall end, two upholstered stools, brass pendants, a brass faucet, and a single vase, with a range and white upper cabinets behind
Walk-in pantry with sage-painted open shelving, a walnut counter shelf, lit under-shelf strips, glass jars of grains and woven baskets, and a reeded-glass door at the right
An installer in gloves leaning in to slide a stainless steel range between white shaker cabinets, with cardboard protecting the floor and a gloss grey subway tile backsplash behind
Open-plan kitchen and dining room seen along an oak-panelled island with three stools and dome pendants, a wood dining table beyond, and large windows looking out to trees and a lake
Dated U-shaped kitchen with honey-oak arched-panel cabinets, beige laminate counters and patterned tile backsplash, almond appliances, and a fluorescent light panel in the ceiling
Finished open-plan kitchen with sage-green shaker cabinets, brass pulls, a stone island with wood stools and two brass pendants, oak floors and a runner, golden evening light
Installer in a hoodie on a blue step ladder hanging an upper wood cabinet in a kitchen mid-project, with a drill and yellow level on the base cabinets

Questions owners ask about kitchen marketing

Straight answers. The video covers the rest.

You own the ad accounts, Business Profile, website and call recordings from day one. Every call is tracked to its source and you mark which ones signed, so the report shows what each piece brought in.

The ads, pages and screening are aimed at full kitchens in the towns you name, and every lead arrives labeled by scope and budget. You decide where the small ones go.

Ads if you need consults in the next few weeks. SEO if you can give it three to six months for calls that keep coming. Many kitchen remodelers run both once the first one pays.

Yes. Ads slow down within a day of you telling us. Search and reviews keep building, so the calendar refills when you're ready.

By signed kitchens and what they paid. Every call and form is tracked to its source, and you mark which ones signed.

Case studies

The plan and the kitchens it signed.

See what a full design calendar is worth

Watch the short video. It shows Lead Engine and Jobsite working as one plan to keep your design calendar booked ahead with kitchens that are yours alone.

A tile installer pressing a white subway tile into a row of troweled thinset behind a gas range, with tile spacers in the joints and a trowel resting on the burner grates
See how it works