Technical SEO

Crawl. Render. Rank.

Crawl, render, index, performance. The plumbing that decides whether anything else you do will ever rank — fixed by engineers who can ship, not just file tickets.

4.5/5 · 180+ clients across local & ecommerce
"Our Core Web Vitals were tanking conversions for a year. Lucorp's tech team shipped the fixes directly in our codebase. INP and LCP passing within 45 days."
Elena Vasquez · Director of Engineering, BrightCart
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Technical SEO services

If Google can't crawl, render, and index it — none of the rest matters.

Technical SEO — in practice

Most sites have technical issues silently capping their growth — JS rendering problems, faceted-nav crawl waste, schema that's actively wrong, Core Web Vitals failing on the templates that drive 80% of revenue. Fixing them is the highest-leverage SEO work most teams never do.

We run technical audits engineers respect, then ship the fixes — directly in your codebase or as scoped tickets your dev team can implement without a meeting.

  • / 01

    Crawl & index health

    Log file analysis, crawl budget allocation, indexation audits. Make sure Google spends its budget on pages that earn.

  • / 02

    Core Web Vitals

    LCP, INP, CLS — diagnosed at the template level, fixed in code, benchmarked before and after.

  • / 03

    JavaScript rendering

    SSR, dynamic rendering, hydration audits. If your site relies on JS, we make sure Google actually sees what your users see.

What's included

The full deliverable stack.

Every technical seo engagement ships the same fundamentals. Scope and depth scale with your goals — the standards don't.

Built for measurable lift
  • / 01

    Technical audit & opportunity report

    120+ point audit across crawl, render, index, performance, schema, internationalization, and security. Prioritized by traffic and revenue impact — not severity score.

  • / 02

    Core Web Vitals optimization

    LCP, INP, and CLS fixes at the template level. Image strategy, render-blocking resource cleanup, layout shift elimination, and INP debugging on real user data.

  • / 03

    Crawl budget & index management

    Log file analysis, robots.txt strategy, XML sitemap segmentation, parameter handling, and noindex hygiene. Google's crawler spends its budget where it should.

  • / 04

    JavaScript SEO & rendering audits

    Identify rendering issues, missing content, hydration problems, and link-discoverability failures. Recommend SSR, prerender, or dynamic rendering where appropriate.

  • / 05

    Structured data & schema

    Schema mapping for product, article, FAQ, HowTo, LocalBusiness, Event, and more. We give your RankMath / schema layer the right data — it does the output.

  • / 06

    Internationalization (hreflang, ccTLDs)

    Multi-region, multi-language setups done right. Hreflang at scale, ccTLD vs subfolder strategy, and content localization governance.

  • / 07

    Migrations & replatforming

    Pre-migration audits, redirect mapping, parity QA, and post-migration recovery. Migrations are the #1 way to tank organic — done right, they're an opportunity.

How we think about it

The pillars we won't skip.

These are the non-negotiables. Skip one and the rest leak performance.

Outcomes over outputs
01
Crawlable
Google can reach every page that should rank — and is blocked from the noise.
02
Renderable
Whatever's behind JavaScript is visible to crawlers — including LLM crawlers.
03
Indexable
The right pages are indexed; thin, duplicate, and parameter pages aren't.
04
Fast
Core Web Vitals pass at the template level — not just on your homepage.
Engagement

How a technical seo engagement actually runs.

Same shape, same milestones, every client. Predictability is what makes the compounding work.

Same shape, every engagement
Step 01
Technical discovery
Site crawl, log file pull, render audit, schema audit, and a CrUX/RUM benchmark. We diagnose before we recommend.
Step 02
Critical fixes
Ship the highest-impact fixes first: indexation, render, schema, and the templates driving most of your traffic.
Step 03
Performance & CWV
Template-level Core Web Vitals work, image strategy, asset cleanup. Benchmarked monthly with real-user data.
Step 04
Monitoring & iteration
Ongoing crawl monitoring, GSC alerts, performance regression detection. Caught before it costs you traffic.
Frequently asked

Real questions, real answers.

The questions every prospect asks before the first call. If yours isn't here, the form below gets a real human reply in under 24 hours.

Ask anything
An audit is a document. We run the audit, prioritize the fixes by revenue impact, and ship them — directly in your codebase or as scoped tickets your team can execute against.
Most of our work is custom — headless Shopify, Next.js commerce, Rails monoliths, custom PHP. We have engineers across the major stacks and we won't pretend to know one we don't.
Yes — pre-migration audit, redirect mapping, parity QA, and post-launch recovery. We've done migrations from Magento → Shopify, custom → WordPress, and replatforms within Shopify (theme migrations).
Most clients hit passing thresholds on key templates in 60–90 days. The work is mostly engineering and content-team coordination — not just config.
Yes — we map the schema, validate it, and either implement it directly or feed your RankMath / schema layer the right data. Most stores have schema that's technically present but logically wrong.
Related services

Pairs well with.

Free proposal · 24h reply

Get more sales with smart services.

Tell us about your business. We'll send back a real plan — not a pitch deck. Local shop or 7-figure Shopify store, the questions are the same.

  • Free 30-min strategy call with a senior strategist (not a sales rep)
  • Keyword & competitor snapshot tailored to your niche
  • Transparent monthly investment — fixed, no surprise upsells

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