Rank Categories. Earn Revenue.
SEO for stores doing real volume. Category architecture, PDP optimization, technical performance, and content that lifts non-brand revenue — not just sessions.
"Switched to Lucorp after two other agencies couldn't move the needle on our store. Non-brand revenue is up 187% in 9 months. They actually edit our theme — not just send PDF audits."
The difference between traffic and tracked revenue.
Ecommerce SEO isn't blog posts. It's catalog architecture, faceted-nav strategy, internal linking, PDP and PLP optimization, structured data, and technical performance — all tied directly to non-brand revenue.
We work with brands on Shopify, WooCommerce, BigCommerce, Magento, and custom stacks. Our deliverables are scoped to revenue impact, and our reporting leads with tracked revenue from non-brand organic — never with 'sessions.'
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Non-brand revenue
We separate brand and non-brand traffic in reporting from day one. Brand grows on its own; non-brand is what SEO actually earns you.
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Category & PLP optimization
Most ecommerce SEO wins live at the category level. We rebuild the IA, the H1s, the meta, and the internal linking.
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Technical performance
Core Web Vitals, render-blocking JS, JS rendering of variants, faceted-nav crawl control — fixed before content goes live.
The full deliverable stack.
Every ecommerce seo engagement ships the same fundamentals. Scope and depth scale with your goals — the standards don't.
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Catalog & category architecture
Restructure collections and categories around real search intent. Build the hub-and-spoke linking that distributes authority to the pages that need it.
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Product detail page (PDP) optimization
H1 templates, meta logic, FAQ blocks, structured review markup, internal linking to category, related products, and buying guides.
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Faceted navigation & parameter handling
Index what should rank, noindex what shouldn't, canonicalize the rest. Crawl budget controlled, duplicate content eliminated.
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Buying-guide and editorial content
Content that ranks for the queries customers ask before they're ready to buy — then internally links straight to the right collections.
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Schema & structured data
Product, Offer, AggregateRating, FAQ, BreadcrumbList. We provide the data; your RankMath / app handles the output.
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Technical SEO & Core Web Vitals
Lazy-loading, image optimization, JS rendering audits, CLS/INP fixes, server response times. The boring stuff that moves the needle.
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Off-page authority
Digital PR placements and niche edits that build brand authority — which now matters more than ever in the AI-search era.
The pillars we won't skip.
These are the non-negotiables. Skip one and the rest leak performance.
How a ecommerce seo engagement actually runs.
Same shape, same milestones, every client. Predictability is what makes the compounding work.
Real questions, real answers.
The questions every prospect asks before the first call. If yours isn't here, the form below gets a real human reply in under 24 hours.
Pairs well with.
Get more sales with smart services.
Tell us about your business. We'll send back a real plan — not a pitch deck. Local shop or 7-figure Shopify store, the questions are the same.
- Free 30-min strategy call with a senior strategist (not a sales rep)
- Keyword & competitor snapshot tailored to your niche
- Transparent monthly investment — fixed, no surprise upsells