AI / GEO

Get Cited. Stay Cited.

Generative Engine Optimization. Get your brand cited by ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini — the search surfaces where buying decisions are being made today.

4.5/5 · 180+ clients across local & ecommerce
"We're now cited in ChatGPT search and Perplexity for our priority commercial queries. Two of our pillar pages got pulled into Google AI Overviews last month. This is the work nobody else is doing well yet."
Aiden Chen · VP Marketing, Pillar Analytics
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AI / GEO services

SEO is no longer just rank-and-click. It's be cited.

AI / GEO — in practice

A meaningful share of commercial searches now happen inside AI assistants. When a buyer asks ChatGPT 'best CRM for a 20-person sales team' or asks Perplexity 'who installs solar in San Diego,' you're either cited in the answer — or you're not in the consideration set at all.

Generative Engine Optimization (GEO) is the discipline of earning those citations. It overlaps with classic SEO but adds entity signals, structured answer content, brand mentions across the open web, and the kind of authority signals LLMs use to decide who's quotable.

  • / 01

    Citation in AI answers

    We optimize for being mentioned in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — the new SERP.

  • / 02

    Entity authority

    Strong entity signals make your brand a known thing to LLMs. We build them through structured content, schema, and cross-web consistency.

  • / 03

    Measurement

    We track AI mentions, share of voice, and the queries that surface you in each engine. Real reporting, not vibes.

What's included

The full deliverable stack.

Every ai / geo engagement ships the same fundamentals. Scope and depth scale with your goals — the standards don't.

Built for measurable lift
  • / 01

    AI search audit & competitive analysis

    Test 300+ buyer-intent queries across ChatGPT search, Perplexity, Gemini, Claude, and Google AI Overviews. Identify where you're cited, where competitors are, and what the citation patterns look like in your niche.

  • / 02

    Structured answer content

    Scannable, citation-ready content — definitions, comparisons, lists, original data. The format LLMs preferentially quote. Built into your existing pages and new pillar content.

  • / 03

    Entity & knowledge graph work

    Wikipedia, Wikidata, Crunchbase, industry databases, schema markup. The structured signals that tell LLMs who you are and what you do.

  • / 04

    Brand mention building

    Co-citation with industry-defining brands. Mentions on the publications LLMs train on. Digital PR with GEO-specific targets.

  • / 05

    llms.txt & AI crawler optimization

    Make your highest-value content easy to crawl, parse, and quote for AI crawlers — without giving away your moat.

  • / 06

    Original research & data

    LLMs cite primary sources. Surveys, datasets, and original research that become the answer when nobody else has the data.

  • / 07

    GEO measurement & reporting

    Monthly tracking: queries you're cited on, share of voice vs competitors, traffic attribution, and the topical clusters where you're winning or losing.

How we think about it

The pillars we won't skip.

These are the non-negotiables. Skip one and the rest leak performance.

Outcomes over outputs
01
Be quotable
LLMs quote scannable, structured, authoritative content. Write for the model first, the human reader second — they want the same thing.
02
Be a known entity
Strong entity signals are the new domain authority. Wikipedia, schema, consistent brand mentions — they all compound.
03
Be cited by who LLMs cite
Get mentioned where LLMs already read. Tier-1 publications, industry databases, and reference sites.
04
Be measured
Track AI mentions monthly. If you can't measure it, you can't improve it.
Engagement

How a ai / geo engagement actually runs.

Same shape, same milestones, every client. Predictability is what makes the compounding work.

Same shape, every engagement
Step 01
AI search baseline
Query bank across every relevant buying-intent search in your niche. Test across 5 AI engines. Establish current share of voice.
Step 02
Entity & content build
Structured content rollout, knowledge graph and schema work, llms.txt setup, original research planning.
Step 03
Authority & mentions
Digital PR with GEO targets. Mentions on tier-1 publications LLMs train on. Industry database placements.
Step 04
Compound & report
Monthly share-of-voice tracking, quarterly content + entity audits, ongoing optimization as AI search surfaces evolve.
Frequently asked

Real questions, real answers.

The questions every prospect asks before the first call. If yours isn't here, the form below gets a real human reply in under 24 hours.

Ask anything
It overlaps significantly — strong classic SEO is a prerequisite for being cited by AI. But GEO adds disciplines that SEO doesn't: structured answer content, entity graph work, co-citation strategy, and AI-engine-specific testing. It's a layer on top, not a replacement.
Live web engines (ChatGPT search, Perplexity, Google AI Overviews) reflect changes in days to weeks. Models that don't browse live (Claude in certain modes, base GPT) update on training cycles — measured in months. Most of our work targets live-browsing engines first.
No, and anyone who does is lying. What we guarantee is: a measurable lift in share-of-voice on your priority queries over 90 days, or we work for free until you see it.
Mostly no. Blocking AI crawlers (GPTBot, ClaudeBot, PerplexityBot) means you're invisible to those engines. We help you publish in ways that get cited rather than scraped wholesale.
Yes — llms.txt and the related ai.txt/manifest files. Useful but not magic. The work that moves AI rankings is content and authority, not the manifest file.
Related services

Pairs well with.

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Tell us about your business. We'll send back a real plan — not a pitch deck. Local shop or 7-figure Shopify store, the questions are the same.

  • Free 30-min strategy call with a senior strategist (not a sales rep)
  • Keyword & competitor snapshot tailored to your niche
  • Transparent monthly investment — fixed, no surprise upsells

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