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Lena Marsh

Head of SEO Strategy

Mister keyword

Written by

Lena Marsh · Head of SEO Strategy

Lena leads strategy across Lucorpmedia's ecommerce and multi-location accounts. Former in-house director of growth for two 8-figure DTC brands.

Strategy

What SEO actually costs in 2026 — and how to budget for it

Agency pricing is deliberately murky. Here's an honest breakdown of what you're paying for, what's worth it, and how to set a budget that compounds instead of leaks.

Lena MarshMay 22, 20269 min read

Technical

The 9 technical SEO fixes that move rankings fastest

Not all technical work is equal. These are the fixes we reach for first because they tend to show up in rankings within weeks, not quarters.

Devin ColeMay 14, 202611 min read

Local SEO

Winning the Map Pack: a local SEO playbook for service businesses

The three local results above the fold drive the calls. Here's the exact sequence we use to get service businesses into them — and keep them there.

Marcus VanceMay 6, 20268 min read

Keep reading

What SEO actually costs in 2026 — and how to budget for it

The 9 technical SEO fixes that move rankings fastest

Winning the Map Pack: a local SEO playbook for service businesses

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